5 Ways You Can Make Your Store Ready For Higher Conversions

by JONATHAN PAUL Jonathan Paul working at PHPProgrammers, a leading

This article lends online retailers with some proven ways to increase the likelihoods of conversions in their eCommerce stores, irrespective of the platform it is built on.

Conversion in any website is defined as the percentage of visitors who after landing completes the final course of action. Clearly, for eCommerce, it is the proportion of visitors who have actually something from the site. While this is a sure metric to measure the success of eCommerce businesses, it is just not always easy to convert every visitor. Things are not as easy as it seems. There are certain ways to present everything in an eCommerce so that people do not move out at any stage. Every simple reason is enough for them to leave the site as there are thousands of akin eCommerce options on the web. However, before knowing what can turn off visitors, here are certain assured tips for you that you need to apply to keep their interests hooked.

Prioritise the website’s usability

Any eCommerce website moves with the sole purpose of getting the visitors converted into buying customers. However, that depends on how friendly or easy is your website is to use. Many times, in order to make a site appealing to the customers, eCommerce retailers put up flashy banners or gimmicks. But, that come along the user’s way to complete a product transaction. Thus, refining the website’s interface and making navigation to the final checkout stage simpler is the ultimate way.

Use of quality videos along with images

Customers want to see the exact thing they are buying before they invest their hard earned money on it. While it is impossible to provide them with real store-like experience where they could see, touch and feel the products in real, you can offer the best experience of product examination to them with high-quality images and videos. It is mainly recommended to use images that are zoomable and viewable from different angles and videos that tell the story of the product when in use.

Apply time limits to offers or coupon codes

Just like any other offline or online retail producers, you too put up frequent offers of sales or coupon codes for discounts/free items etc. To make your offers more compelling, put time restrictions on them, i.e. particular days or hours left for the redeeming the same. When buyers see an offer is close to expiring, it creates a sense of urgency in them to purchase and they are most likely to avail it.

Tweak in your checkout process

A primary reason for many to leave your site in the half is its long, stringent and annoying checkout process that calls for too many personal details. Mandating sign in for the checkout process is also counted as the annoying factor. So, make sure your checkout is pretty quick, involving just one page and few essential details. Besides, keep registration obligatory for buyers when only they have completed one or two.

Taking customer feedback seriously

Customers are your direct marketers or advertisers. Good words about a product by one has impulsive power to convince two or more people who are planning to buy the same. Thus, showcase your customer feedbacks on every product page. However, for that, you need to generate an option that would be popped out to every buyer to ask genuine feedbacks after their purchase.

The tips for conversion increase aren’t the same for all eCommerce site. But, for achieving a conversion at the baseline level i.e. a minimum of 3-5%, these are the prerequisite strategies for any form of eCommerce sites.

Jonathan Paul is one of the skilled OpenCart developers in Australia, who is working at PHPProgrammers, country’s leading eCommerce and web development company resorting diverse companies with brilliant web solutions to help them get their digital presence right.