5 Applicable Tricks For Magento Store For Higher Conversions

by Rob Stephen getaprogrammer

This article explains some of the critical conversion optimisation strategies that Magento merchants need to grasp to close more sales in the stores.

eCommerce businesses that are thriving in the market are definitely the ones experiencing greater conversions. Their success is measured by the number of customers they get from the visitors. However, with Magento development companies in Australia, businesses can now build scalable and customised solutions for their online eCommerce venture in a flick. While predominantly the success of eCommerce stores depends on final purchases made by the customers, this article will get the key tricks that Magento users need to apply for turning the visitors into leads in their stores. Even though these are quirky measures to modify your Magento-powered store for better conversions, each should be properly aligned with what customers want secretly to give them pleasant shopping experiences.

Homepage optimisation

The first thing a visitor sees in a website at first is the homepage and the elements that are on displayed. While in most eCommerce sites, the buyers' journey starts from the product categories panel displayed on the navigation, either sideways or in the header, indulge your customers right from the homepage. Put flashy sales offers, promotion coupons in sliders or banners that will directly take the visitors to the products’ page having “Buy Now” option.

Start investing in personalised emailing

Magento’s integrated email feature has opened up new opportunities for the retailers to tap customers in a new way and retain them even though they’ve stayed aloof from the store for a long time. Appealing email templates and newsletters with strong suggestions about products or new offers on board tempt the customers to visit the store to see what’s actually cooking.

Make check-out the least complicated

The checkout process of your store should not be complicated with too many steps but with a few elementary steps to receive the necessary information from buyers. While a long checkout process can turn off many interested buyers, immediately rectify it with Magento’s Amasty extension of one-step-checkout.

Showing off the store reliability

Getting higher conversions for your store means winning the trust of buyers by showcasing trust signals like star ratings, constructive customer reviews, sellers feedback etc. While all these are necessary to show the credibility of your store and services, make use of Rich snippets that will show those ratings, reviews, etc. on the search engines.

Optimise your sales with cross-selling

One best way to make the present buyers cling to your store for other consecutive purchases is cross-selling. Either with email messages or with flat suggestions on the product pages, show the related products you have in store to increase the chances of buyers to make added purchases.

There are still more persuasive strategies to apply in a Magento store for increasing conversions such as allowing payments flexibility, mobile-optimised site and creating an impact of the store in social media. However, whichever strategies you want to kickstart your conversion, be sure to have expertise hands of Magento developer who can push these strategies in your store for real results.

Johan Smith is a web development team lead and Magento developer in Sydney, positioned at GetAProgrammer, an established company offering striking websites and eCommerce solutions to businesses in wide-ranging industries.