15 Things to Remember During eCommerce Website Design

You shouldn't lose heart to web shops like Amazon, eBay, and iHerb. It's still a good business idea to create an eCommerce website.

It's a good idea to create a memorable name for your website address. Creating a marketing strategy in the early stages can help you get a head start. We've compiled a list of key elements that make a great e-commerce site, along with some tips and tricks to help you plan a successful online store.

Essential Features for eCommerce Websites

• Friendly interface

Clickable images can help users avoid having to search for text or use the autocomplete function in a search bar. A user-friendly design should allow people to find what they are looking for in a minimum of steps.

• High-resolution visual content

Shoppers can view product shots from various angles and watch video reviews to help them make a decision. If you do not think about the technical aspects, your visitor numbers could drop with page load speeds.

• Users reviews

A feature that allows customers to share their experiences with a product helps other users make purchasing decisions. It also adds credibility and credibility to your site.

• Mobile-friendly

Hootsuite's Digital Report shows that 48% of website time is spent by 5.112 million unique mobile device users. That's almost 2/3 of the global population. Another statistic shows that 79% of smartphone users have bought something from their phone in the last six months. This is why adapting your website design for mobile users is essential.

Top-15 Things to Consider When Developing an eCommerce Website

1. Site security and safety

While no Website user would like to be infected while surfing the website, it is not only their computer's safety that is at risk. Safety is a key requirement for any eCommerce website.

Unsecured websites can cause you to be rebuked by Google and other search engines. These are not just recommendations or warnings; users won't have the ability to visit websites without these components. You might also lose potential orders if your certificate expires.

2. Optimizing eCommerce web development

Google now flags websites that have slow loading speeds as a perk. This is why optimization is so important.

SEO's purpose is to increase your sales by making your website rank higher in search engines using different strategies and techniques.

Specialists often forget that customers can search for you using an image search.

Many companies overlook the importance of hiring an SEO specialist in the initial stages of their eCommerce website development. The website should be launched with all required meta tags. However, an SEO specialist can help with page structure and internal linking, content strategy, building a mobile-friendly layout, and other important aspects.

3. Search and filter functionality for websites

Even if you don't sell any products, people still use the search bar. If your website does, make sure it offers advanced search functionality. A visual search is an example of an advanced feature. Users can upload photos of items they like, and the search engine will attempt to locate products that are similar.

If users aren't sure what they want or need inspiration, browsing categories is not necessary. In other instances, a quick search will get them the product they are looking for in just a few clicks.

You might tag your product with synonyms or keywords to help users remember the name of the product.

4. Register and other related issues

You probably have many accounts for different purposes, just like the average user. Some people don't want to register on another website in order to place a single order.

Consider adding a guest checkout option to your eCommerce website if you think that a sale is more important than gaining the personal information of a few customers.

You don't have to use a registration form. Users can also sign up with social media, or fill out a simple form with their name and email. You can create an account automatically and send the login details to both.

5. Options for payment

If you're just starting an eCommerce website, adding all payment options may seem overwhelming. However, only one option will limit your ability to sell to customers who choose this option.

According to Hostgator the most used payment methods include PayPal, Apple Pay and Amazon Pay, Google Pay and Google Pay. You might consider cryptocurrency depending on what you are selling.

6. Shipping charges

They may not be aware of the shipping costs or expect a lower amount, or they are subject to additional charges.

Online shopping is convenient. If you do not have free shipping, detailed information should be provided in the menu.

7. Integration of CMS

Content management systems (CMSs) are used to store and manage all visual and written content, as well as marketing documents in one location. A CMS allows your employees to quickly respond to customer tickets.

PrestaShop, OpenCart and Magento are all ready-made solutions. These solutions are open-source so you can incorporate them into your website code.

8. Mobile functionality

Although mobile apps are more popular than desktops, your mobile-friendly eCommerce interface will still improve conversion rates. Walmart Canada saw a 20% increase in website conversions after they released a responsive design. The company also reported an astounding 98% increase in mobile order volume.

It's sensible to invest in responsive design features such as adaptable typography, image size, and mobile-specific functions like hidden menus, given the increasing number of people who use mobile devices every year. Mobile sites should be optimized right down to product descriptions.

9. Your products should be matched with your website design

If you are designing an eCommerce site for fandom-related merchandise, the font and background should be clear to show the range of products that can be found here.

A green, yellow, and purple color palette will work well for eCommerce that deals with food. These colors stimulate appetites. White space should be used to ensure that site design and food items do not clash.

10. Good shopping cart design

Statisticians don't have to be able to prove that web users prefer simple, but functional shopping carts. Although a simple shopping cart is the easiest to use, there are many ways to improve its functionality.

You can have registered, unregistered and guest users, for example. When a user clicks the shopping cart, it will ask them to register or log in.

You can also do a one-step checkout, which will allow you to complete all the steps in one window, and it will update automatically as soon as a user enters data.

You can add a section that lists products that may interest the user. You need to determine how you will distinguish the products most relevant to each buyer.

11. Proper product description and showcase

Users value simplicity but also quality content. Your conversion rate will be affected by high-resolution images, detailed product information, and video reviews.

Online shopping has the downside that customers cannot see the product in person or try it on. Customers will be more likely to purchase your product if you include individual measurements for clothes and information about the use of instruments.

12. Contacts and customer support

Customer support is a key component of eCommerce businesses' efforts to provide customers with assistance in resolving issues such as shipping, payments, returns, and so on.

Also, a page at the top with information that can be clicked will have an email or phone number.

You might consider adding a WhatsApp number or Facebook Messenger chat bit to the mix for younger people who don't like talking on the phone.

13. Social proof

It is always a good idea to get customer feedback to increase the credibility of your website. You could have written reviews, and product unboxings or customers could upload their videos and product images to your site.

14. Marketing strategy

A good marketing strategy can help you get your first orders, regardless of whether you're launching a website that is based on a physical shop or if you're new to the retail industry. It also determines the site's structure and the elements that make it a great one.

You might add social sharing and push notifications to your desktop browsers as well as mobile devices. It is more efficient to do this while a website is being developed than once it has been launched.

15. Articles of support

You should also consider the documentation regarding the use of your website, and the policies that govern it. Your e-shop should have sections with FAQs, shipping information, return policies, cookie use, privacy information, and other policies as soon as possible.

Last Thoughts

To say that there are many things to consider when creating an eCommerce website would be an understatement. We have the experience to show you all the technology, features, and nuances that are needed to create an online store that is user-friendly, functional, and high-performance.

Even if you use Shopify, eCommerce plugins, or WordPress, it's no easy task. It is crucial that you hire a web design and development company in Bangladesh to create the best website store possible for you. Contact our team for more information about the web development process. Bhavitra tech solution is the best SEO service in bangladesh

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Created on Aug 10th 2022 00:28. Viewed 294 times.

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