Do's and Don'ts of Creating Apparel Packaging with Box Manufacturersby Ken Wilson Printing and packaging
Transcending in the apparel industry is a challenging task.
The marketplace is dominated by a large number of established brands that
customers swear by. To succeed here, new brands need to be fashion-forward in
not just their apparel but also in their packaging. Box manufacturers
are a modern solution to finding the perfect box fit.
The advent of e-commerce has unanimously improved the way
people shop. Instead of visiting retail stores, customers select their favorite
brands online from their laptops. The ordered products are delivered right on
the customers’’ doors. It has opened new
doors for brand growth but has also posed new benchmarks of apparel
Does this mean that customers demand a different shopping
feel? No, if at all, they demand an even better purchase experience! The
confidence that customers get when their shopping is packaged in premium boxes
cannot be replaced. It adds to the overall apparel buying feel and gives them a
good reason to repeat orders.
Brands have to keep in mind that the first customer contact
decides their future brand choice. The focus must be on planning the customer
reaction to the custom boxes so they can be altered likewise. The brand
appeal depends on the packaging boxes. there are certain rules that apply to
using box makers in this process. Even though they overtake all packaging
issues, personal touch by brands is nevertheless, needed to provide customers
with an intimate brand experience.
In this article, we will discuss how professional box makers
are hired and their services are utilized to achieve an unmatchable apparel
Consider apparel packaging types
Clothes come in all shapes, sizes, and seasons. Can one box
type fit all? Absolutely not!
There has to be variation in the box structure that pertains
to the apparel being packaged. For instance, customers would be more pleased to
receive their skiing boots in thick and strong boxes so they attach the same
feeling to the shoes too. Skiing boots are much bigger in size than casual
flip-flops that appeal better when boxed in sleek and compact boxes.
Box makers create suitable boxes only when the apparel
manufacturers guide them on the required box measurements. Nike ships shoes in
triangular boxes to stand out. Your assigned box designers are the right people
to guide on the box shape depending on the product’s nature.
Next, the important part is to pick out the essential stock
paper. Shipping requires more durable boxes as compared to transiting apparel
to the local stores. Choosing the right packaging materials ensures the right
aesthetic for the brand while protecting the contents until they reach the
The good news is that folding cartons, corrugated mailer
boxes, rigid boxes, cardboard tubes, and other custom box forms are attainable
to make transport and product protection much more impactful.
Set customers as the point of reference
The purpose of creating alluring boxes is to impress buyers
Box manufacturers are experienced in the field.
Apparel sellers must determine and covey the customer demographic they wish to
sell to. Sports tees cannot be sold to older customers. The packaging must
resonate with the apparel type and customer group targeted. Otherwise,
customers won’t know for sure if the product suits their requirements. The
brands must assess:
· The customers’ demand for the apparel items. for example, toddler clothes are packaged with cartoon characters to communicate the type of clothing packaged. If these come in bland boxes, it would be impossible to capture the parents’ attention.
The time of the year. Certain holidays and
occasions call for specific packaging. Christmas is the busiest retailing
period. Apparels are shipped and displayed in boxes that exhibit passion during
such celebrations. Likewise, during sports events, the clothe are boxes in
units that align with the spirit of the occasion.
Box makers craft boxes for promotional events
and introducing new products. Specialist boxes instantly enhance the brand’s
prominence. Limited edition boxes make good souvenirs too. sellers must ensure
that their core business values are reflected clearly on every box.
Pick boxes according to the apparel packaging style
How do you want to send apparel? Clothes can be packaged in
a number of ways. Specific box types are made to keep the clothes intact in
Folded: If you
want to send clothes in a fold and box them in one unit then opting for folding
cartons can work well.
apparel items like tees and baby rompers are rolled to fit in the boxes. it
saves up space and box material. Corrugated mailer boxes are a great option for
and premium items come on a hanger. It works to keep the apparel wrinkle-free
and safe during transit. Again, folding
cartons and side-locked boxes can be a good option for these.
Any packaging form can be accommodated. Sellers have to
select the ones that instill customers’’ faith in the brand by delivering
Stick to the financial limits
The apparel industry is tense on the competition. Brands
need to be investment conscious to remain in business in the future. Picking
box makers to do the job saves time and stock paper. They guide you on how to
present the apparel in the best way without overburdening the budget.
Sellers must define how much they can spend on the boxes. it
has to be somewhere between spending adequately to improve branding and
maintaining healthy bottom lines. Here are some tips to get you going:
Use light-weight materials. Corrugated is
popular shipping material.
Package products together. Where feasible, stick
products together. Shipment to one customer can be sent in one unit.
Reduce extra box cushioning. Rather the box
density can be thickened for added protection.
· Print marketing material on the boxes and save on advertisement costs.
When looking for the perfect box manufacturer for
apparel packaging, we can help make the process effective and easy. Get in
touch via our 24/7 helpline to impress more customers with sustainable and
affordable packaging boxes.
Created on Sep 1st 2021 12:59. Viewed 252 times.