Custom Packaging Boxes – an innovative marketing toolby Ken Wilson Printing and packaging
Shun your ordinary packaging for one that can be completely
modified to build an individual repute in the market.
What makes for efficient packaging?
They say that necessity is the mother of invention and it stands true for modern packaging too. Several years ago, products were not packaged the way they are done today. The reasons were many including a lesser number of customers, more dominant local markets, restricted choices, etc. People were not very well aware of other options and had basic demands from the items they bought. With the advent of technology, the world shrunk into a single unit with an escalation in global trade. International markets opened up for consumers from every part of the world that made competition for local traders stiffer. Goods started being transported to different destinations with large volumes of output churned out from all industries.
Most products were produced with identical features and also
packed in similar-looking boxes. With time, manufacturers felt that their
products were not differentiated from the other lot and customers were
generally less aware of the brand they were purchasing from. Moreover, due to
elevated rivalry, a unique feature was required to set the products apart from
the cluster in the market. Marketing and advertising began in full flare along
with innovative strategies devised by sellers to gain prominence in their
markets. Customers too demanded exotic packaging that justified the price they
paid in acquiring the item and gave a unique feel to it. Also, businesses
started incurring significant losses due to their items being damaged along
long channels of distribution.
The need for better packaging was fueled by numerous other
factors too. A good and reliable box became the need of the hour to tackle
different issues. Effective packaging must be able to:
· Minimize harm. Goods are handled through
different instruments and face the risk of getting fallen from conveyor belts
or broken pallets, being dropped from forklifts, being mishandled by careless
workers, etc. Moreover, harsh climatic conditions also could have an adverse
impact on the packaging and could damage it thoroughly.
· Be of the appropriate size. Packaging should fit
the products like gloves to hands. It shouldn’t be too small to avoid damages
or shouldn’t be too large to minimize wastage.
· It should be sealed securely. Due to excessive
handling, there is a greater chance of the products getting damaged but the
right seal on the packaging can minimize the movement of the products inside,
securing them tightly.
· Must weigh-less. The packaging should not add extra
weight otherwise, shipping could become costly and make it harder to transport
the items without additional assistance.
boxes came into being, allowing sellers to create boxes in exactly the
required size with the freedom to design distinct brand names and logos. It
made advertising and promotion more convenient and hassle-free with customers
directly identifying brands with their packaging. It also helped to expand
brand recognition and elevate sales volume drastically.
How to craft the
In order to benefit from differentiated packaging, the boxes
must be crafted artistically to give the maximum impact. A variety of factors
help to achieve the most suitable look for the packaging and prove to be an
excellent value for money deal for the seller. We offer a team of specialists
to help you achieve this feat with the utmost ease and precision. Some of the
elements to consider include:
1. The right shape: the packaging boxes must be suited to the size of the items they hold. The shape and size must complement the products and make them stand out from the competition. We offer boxes in all standard and custom shapes and sizes for all industries.
2. Appropriate colors: Colors add life to packaging
boxes and let them prominent at retail stores. A lively and well-thought-out color scheme works wonders in attracting customer attention immediately.
3. Durability: Packaging should be made to last
longer. A wide range of laminations and coatings are offered to make these
boxes stand the test of time while giving an extra edge to them. Some of the
options include gloss and matte lamination, sandy matte, pattern, gloss AQ
coating, satin, varnish, spot UV, and flood UV.
4. Personalized appearance: The box should resonate
with the brand and reflect the motto and mission of the business effectively. A
study shows that about 47% of customers demand personalized boxes that they can
relate to. Some exclusive features can be added to achieve high-end results
such as embossing, foiling, debossing, die-cutting, metallic inks, window
cutouts, ribbons & handles, scoring & gluing, hang tab, and any other
custom designing can also be realized efficiently.
We strive for excellence and focus on providing 100 %
customer satisfaction. Our 20 years of printing experience has enabled us to
produce offbeat boxes that make your brand instantly noticeable. All the boxes
are printed in premium inks using a state-of-the-art printing press. Our expert
supervision eradicates the chances of error and mishaps to deliver top-notch boxes
in the least possible time. A wide range of box types are at your disposal to
Grab a powerful opportunity to craft the most ideal boxes
that slide onto our products as comfortably as they do in your pocket. Avail of
custom packaging boxes that are made
with the finest quality materials. They ensure the strength required in
delivering the products in their original state to the customers and build a
reliable image of the brand. If you are looking for a promotional gadget that
can enhance your brand appeal while being cost-effective, then these packages
are the right option for you.
Our well-trained and friendly customer service agents work
round-the-clock to answer all customer queries diligently. You can straight
away get started in obtaining our services to procure eye-catching boxes
shipped free of charge. Obtain free reviews of artwork and free sample kits
Created on Nov 24th 2020 11:57. Viewed 438 times.