Digital Marketing Strategies for Startupsby Emma L. Business consultant
Startup hubs are spawning all over the world. Cities such as Vienna, San Francisco, Hong Kong, etc. are already ‘in on it,’ creating thriving ecosystems for these delicate — yet highly innovative — small businesses. Just take a look at Australia. Sydney has the largest startup hub in the entire Southern Hemisphere — the label of Australia’s startup capital is well and truly deserved.
If you’ve just decided on launching your startup, you couldn’t have picked a more opportune moment!
Nevertheless, you still face one crucial problem that plagues many a startup — you are relatively unknown in a sea of other startups. The solution: utilize some smart digital marketing strategies to really get yourself out there.
Social Media Marketing
Social media marketing is the staple of modern online advertising; with good reason too! It helps promote brand awareness, boosts brand loyalty, and aids with customer sentiment; everything a budding startup needs. In addition, it’s fairly inexpensive and requires almost no prior knowledge to operate, making it the go-to choice for many a small business.
It shouldn’t come as a surprise then that creating a social media account is one of the first things new startups do. Yet, it’s important to choose a platform that resonates well with your specific target audience. Some of the more popular choices include Facebook, Twitter, Instagram, LinkedIn, etc.
In essence, how it all works is you first set up clear goals, you do some research, keep up with influencer industry updates, and — after some heavy competitor analysis — you create content around your product and services that you share with your followers.
A high-tech startup warrants a high-tech marketing strategy. The solution: conversational marketing — aka chatbots.
When the funding is low at the very beginning of a startup, you don’t have the necessary manpower to service each individual client and their many queries. That’s where chatbots come in. They not only make your site look more sophisticated but interactive as well. Additionally, these machine-learning tools can collect valuable customer insight with which they are able to anticipate customer needs and identify areas that cause the most confusion.
Now, chances are you haven’t a clue how these things work or how to set them up properly; find a local agency that does. For instance, if you’re doing business in the land down under, find a digital marketing agency in Australia for the most optimal results; chatbots require constant tweaking and narrative building, so it’s better to have someone to consult with that’s near you and knows your target audience.
Optimising for Video and Voice Searches
Technological trends have always been a game-changer when it comes to marketing; video and voice searches are no different. Ever since Google’s Hummingbird update, voice searches have become a lot more sophisticated. At the moment, it’s one of the best ways of improving user experience; the second, of course, being video searches.
Frankly, nobody likes seeing huge walls of text without a single picture or video to stimulate the senses. Adding these to your articles will do wonders for your written content; but wait, there’s more! By using targeted keywords when naming the video, and also adding them to the video description, you increase your chances of being spotted by search engines.
If you haven’t made any video content for your startup yet, now’s the time!
This trend caused one of the biggest marketing crazes on the Internet; everybody’s doing it now. The premise of this ingenious marketing strategy is pretty simple — you pay YouTubers, bloggers, and Instagrammers to promote your products and services in their posts/content. The beauty of it is that they have a couple of thousand loyal followers, effectively expanding your reach and potentially turning some of them into your own brand followers.
In essence, it uses simple word-of-mouth marketing from someone the audience trusts and respects. Your startup may be new, but the influencer in question has already built up their authority. Hence, this makes for a fairly inexpensive — but powerful — marketing strategy, compared to some other paid ads.
Search Engine Optimisation (SEO)
Finally, search engine optimisation — or SEO for short — helps you increase the flow of visitors toward your site. In a nutshell, this strategy uses the latest practices and techniques that help you rank better on search engines such as Google, Yahoo, Bing, etc. and quality guest posting blogs can really be helpful here.
For example, when a customer searches for something and your name pops up at the top of their list. They will immediately place their trust in your brand as ranking high gives off the impression that you are a reputable brand.
Now, considering that you are a new startup with little to add to your name, this can be a huge deal.
Utilize these five essential strategies and break the ice with your target audience; followers and customers will follow suit.
Created on Sep 30th 2019 02:33. Viewed 488 times.