Digital Marketing Strategies For Startups in 2018

by Asif Anwar SEO Content Writing Services
Opening a company is not a big deal, running it successfully needs a lot of effort and planning. Over the few years, marketing and advertising industry has changed with a fast pace. Without proper marketing and advertising plans in place, it is almost next to impossible to run your venture. 

Digital marketing helps you promote your brand or its products and services online presence, improves brand awareness, increases sales, etc. among others. Without proper digital marketing plans and their implementations, it is almost next to impossible generate traffic and convert the traffic into your paying customers. 

The main motive of your digital marketing strategies is to get your brand popular among your prospects. When you are known by your target audience, it will start placing order from you only.

Here are 5 essential digital marketing strategies for startups

Content Marketing

You create content to attract your prospects and let them land in your website. In addition, consistent content marketing strategy in 2018 keeps current fans loyal to your brand and invites Google Bots to crawl your website. Apart from improving SEO and engaging your prospects, it helps you become an industry leader. 

SEO (Search Engine Optimization)

SEO can help you improve your organic ranking in search engines. Organic ranking is considered as one of the great ways to generate leads and convert them into paying customer at cost effective rates. It is a non-paid traffic strategy as you are trying to get your website visible in front of people who are doing specific searches online.

Social Media Marketing (SMM)

Social media marketing is a great way to invite people in your website and let them take buying decision. Ultimate goal of any business would be to increase sales. This will be possible only when you get success in landing your prospects into your website. 

Benefits of social media marketing:

  • Improves exposure and traffic
  • Develops loyal customers
  • Boosts search ranking and generates leads
  • Establishes thought leadership
  • Increases in sales

Email marketing

Email marketing is a cost effective and customized way to communicate with your customers. Regular emails not only improve your brand’s value but also let your customers take buying decision. Apart from education your prospects, you can also increase traffic to your website through emails. 

Benefits of email marketing

  • Low-cost
  • Target fans of your brand
  • Segmentation
  • Calls to action
  • Easy to create
  • Easy to measure
  • Easy to share
  • Global

Pay-Per-Click Marketing (Google AdWords)

Pay-Per-Click Marketing is a great way of generating leads in no time. Hire professionals to set your PPC account. The campaigns can use the budget quickly if you fail to set up the account professionally. So, it requires a certain kind of expertise to create a successful PPC campaign that generates more conversions than clicks.

Affiliate Marketing

In affiliate marketing, you can get the assistance of professionals, which include bloggers, customers, etc. to sell your products and services. They will receive commission for each sale from affiliate and the amount of commission will be decided by you. 

Final Conclusion

Digital marketing strategies for startups in 2018 help you generate traffic and leads. Apart from digital marketing, you can also rely on other mediums to generate funds for your organization. It takes a lot to let your prospects visit your website and give your contact details in the form of email or telephone number. Once you get success in getting the contact details of your prospects, start communication with them. One day they will consider you and start placing order to your firm.

If you want digital marketing services for your start up, contact us now. We also offer SMO services, video script writing solutions, SEO copywriting services, real estate content writing services, etc. among others. Get in touch with us now to know more about our services. 

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About Asif Anwar Advanced   SEO Content Writing Services

158 connections, 2 recommendations, 343 honor points.
Joined APSense since, March 11th, 2017, From Greater Noida, India.

Created on Sep 9th 2018 02:34. Viewed 834 times.


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