Develop High-End Online Stores with the Superior Features of Magento

by JONATHAN PAUL Jonathan Paul working at PHPProgrammers, a leading

This article aims at highlighting the superior features of Magento which, help developers and users to develop, deploy and maintain eCommerce stores seamlessly.

While considering the task of developing an eCommerce store, there are a number of options you can deploy. While many of them will have a set of capabilities and features, which are attractive, but not all of them are capable of delivering the tools required for success.

Considering the various platforms, Magento is one such option which, is being used for developing eCommerce applications. It provides almost everything required by an eCommerce store for showcasing their products, carrying out online transactions, running the backend processes and offering customer service. Though, it’s not a plug and play eCommerce store, it require some coding knowledge for building the site in first place.

Some of the salient features of this platform are:

Inventory management
User dashboards
Allows bundling of products
Advanced supplier and shipping management

Freedom for selecting hosting services

If you are still in need of the convenience provided by a hosted platform, Magento Go provides with all the features which, come with the platform of Magento Community edition.

Easy for Integration with 3rd Party Apps

Magento extensible APIs let you connect to any plugin or app of your choice quite easily. Thus, be it the web analytics, payment gateways or tracking or shipping, find the application as per your preference and plug it into the store.

Customizable and Modular

eCommerce businesses comes in varied sizes and shapes. The feature which, will work for a fashion retailer might not work for the power and hardware tools seller. Similarly, scale of operations and size of the business, customer service requirements post varied types of challenges in the eCommerce environment.

It’s an open source platform and thus, is expected to be highly modular and customizable.

SEO friendly

It is certainly for websites to be SEO friendly. This platform helps you to avoid the trouble relating to develop SEO optimized URLs, descriptions, meta tags, site maps, URL reviews, category structures, navigation and much more. Its source code hosts all these in-built features, thereby saving a lot of time and trouble, thereby ensuring that the site is search engine friendly.

Ability to run multiple sites with a single backend system

While almost every other eCommerce platform (open source or otherwise), allows you to have only one system, but with Magento, you will be able to operate multiple number of websites under the same backend system.

Mobile-friendly configuration

In the recent times, smartphones and M-commerce have become the hottest keywords for businesses. Considering this fact, it has become a must for all the eCommerce retailers to develop a mobile-friendly platform. Magento comes as the best best choice as because the apps enable store integration across a number of devices to work properly on tablets, smartphones and much more.

With a plethora of extensive functionality and features to showcase, Magento is regarded as the most superior eCommerce platform to deploy. With skilled expertise of an experienced Magento developer, you will surely be able to ensure seamless development of flexible and highly-functional stores, which would be able to drive greater revenue.

Jonathan Paul Is an adroit Magento developer of PHPProgrammers, who likes to share his experiences while working on various eCommerce development projects.