Online Grocery Stores must take These Website Features Seriously

A well-equipped website is important as it not presents your products and services in an approachable manner but offers you the opportunity to reach out to potential customers. With the trend of shopping with a virtual basket as opposed to a physical one on the up, it is all the more essential to pay attention towards incorporating and bettering your web features to not just have an edge over competitors but also better user-experience. Here’s a list of must-have features your website:

1)    User-friendly interface - The ease of use of use of your website/app is key to generating user-interest and website-traffic.  A user-friendly interface provides users with an enhanced experience and is crucial to determining the success of your company. User-friendliness boosts the usability of the interface by resulting in the smooth completion of any task.

Users should be able to edit their online grocery store carts anywhere, anytime. Also, tools like chat, email, responders, e-brochures serve to better the interactivity factor.

2)    Order tracking ability – Customers want to know the wherewithal of their orders. It not just reflects your efficiency but also mirrors your commitment towards them. Besides, automated order confirmation emails and notifications about order arrival play an important role in building your customer’s confidence in you. Customers value being kept in the know of their order, and your company will be top of mind

3)    Offers and deals – Providing users with the ability to save their money by means of special discounts, offers, deals, coupons, promo codes or vouchers prove of great importance in impacting the amount of traffic and sales you generate. Offers like these also encourage users to visit your website regularly to check whether something they want is on a discount or not.

4)    Multiple payment options - When you provide users with the option to choose their preferred payment option, you reduce the risk of losing an order and a customer. Check-out is an important part and failing to provide alternative payment methods can make or break your user’s experience. Having multiple payment gateways increases customer’s convenience, customer retention and prevents cart abandonment. Hence, it is critical for you to incorporate different payment options.

5)     Wishlists – These are collections of products desired by customers that they save for a later purchase. Providing the wish list feature is an effective way to take care of shopping cart abandonment. It’s a vital feature for customer’s as it gives them the ability to quickly check whether a previously out-of-stock item is now in stock or not.  Crucial to driving sales and engagement, there is no denying the relevance of wish lists to the website experience.