Smart Tricks to Capture Skeptical Online Buyers and Boost Salesby JONATHAN PAUL Jonathan Paul working at PHPProgrammers, a leading
Summary: This article will educate readers about the various potential ways of transforming the skeptical online shoppers into end consumers for eCommerce merchants.
The world of consumerism has been taken by eCommerce at a lightning speed. However, some people are still quite skeptical to opt for online shopping. Some of the crucial issues that hinder the growth of eCommerce sales is skepticism and there is a list of reasons that drives away people from buying something online. These doubts might arise from media stories, negative personal experiences or the unwillingness to accept changes.
Following here is a list of significant ways which, will help you to drive the hesitation of consumers related to online shopping thereby, increasing conversion rates.
Displaying Product Reviews
User reviews greatly help in indulging the sceptical buyers. Though, it is true that not every customer experience will be of top-class, however the relatable favourable reviews will help potential customers to decide about making the purchase. Testimonials which, praises about the products will work as a great way of building trust with the prospects.
Applying Free Returns and Delivery
Shipping time is becoming quicker and shipping rates are being reduced to a great extent. For coping up with the industry and increasing the level of customer acceptance, you have to make use of easy-to-return facilities and free shipping. The return and shipping fees will work as a great stimulator for the hesitant yet potential buyers. This, in turn, will make the steps easier thereby, building a greater sense of trust.
Having a Secured Payment System
Since the advent of Internet, buyers have always been skeptical about placing their credit card and personal information into the websites. Thus, you need to ensure that the website is secure and offer confidence to the purchasers to rely on you. Exhibiting the secured checkout systems such, as displaying badges in the high-traffic areas of website including checkout pages.
Offering Detailed Product Descriptions
One of the common problems mostly faced by online shopping is deciding the specific size to buy, especially in case of clothing. By merely looking at some of the product pictures, customers won’t find it easy to decipher the fit, size and material of the dress properly. Thus, you need to provide as much information as possible to boost your conversions. For fashion online stores, eCommerce merchants can provide customers with a seize guide, fit survey and reviews to allow them make the right purchase decision.
Becoming trustworthy for the skeptical buyers is greatly helpful for accomplishing the end goal and increase sales. By offering a galore of information relevant to the customers, you will be able to build trust and increase the conversion rates as well. There is a pool of reputed companies specialised in offering top-notch Magento web development services that can help you to find more ways of customer acquisition and widen the customer base.
Jonathan Is an expert eCommerce developer of PHPProgrammers, the premier provider of Magento web development services in Australia that help eCommerce merchants to build easy-to-navigate eCommerce websites.
Created on Oct 13th 2017 02:27. Viewed 1,205 times.