Key Tactics For Online Shops To Induce Shoppers To Buy More

Summary: The article aims at enlightening the eCommerce retailers about the strategies that can be used for attracting customers and encourage them to buy more.

Online shopping is far different from buying anything from retail outlets and people tend to wait for the products they ordered eagerly just like a surprise is on their way. However, what makes the online shopping carts so enticing to the customers and making them a favorite destination for shopaholics is the ease or convenience of buying things online and availability of more options than any physical stores. With the help of powerful eCommerce platforms like Magento, ZenCart, Shopify, retailers are developing top-notch online shop solutions with the help of proficient developers. But, just creating a mesmerising store is not just enough. A lot has to be done to ensure that there are enough customers to visit the store and also they return back for future purchases.

Here’s list of some effective hacks for online shops to make sure customers buy more.

Improve the site’s features and load time

Many sites encounter a huge number of products being added to the cart everyday, but only a fraction of them are actually ordered. The only thing matter to the retailer is the number of items in the cart that are finally bought. Thus, it is essential to ensure that cart abandonments are reduced which takes place due to time-consuming checkout process, low speed of page loading or complex features of the site. It is always recommended to shorten checkout process and keep store functionality as simple as possible.

Customised services

Treating customers with special attention will no doubt lead to boost sales. E-retailers are advised to make use of all the information they get from the customers to customise their services. While special deals or discounts can be offered to them on their birthdays, retailers can also send them product suggestions and coupons, according to their earlier purchases.

Valuing customers

Online stores prove successful in the long run only when they are seen valuing their customers and give them a feeling that they are cared for. A highly interactive website is thus a must for businesses to grow their online presence and make their sites loved by all. Responsive customer support services or virtual assistant is the key to create an interactive store. Even chatbots is also an effective tool for conversing with shopper based on their buying habits.

Driving loyalty of old customers

While many retailers focus on favouring their new customer base to win their hearts, they often forget that retargeting old customers can drive their sales to a massive extent. Getting in touch with old customers periodically, reminding them what’s new added to the store, offering loyalty schemes, or sending wishes on holidays through mails, make them realise that they are always valued by the company for being the old clients. Winning the loyalty of the old customer base assures you a certain fraction of consistency in sales.

To conclude, if customers are in love with your store, they are sure to surf through your store for a long time and revisit it multiple times. These are some of the effective and proven strategies for eCommerce businesses to motivate customers to shop more, helping retailers to spur up their revenues.

Jonathan Paul is a tech geek and experienced developer who works at PHPProgrammers, a seasoned eCommerce development company, specialised in ZenCart development in Australia and loves to do research on online shopping behaviour of customers.