How PR agencies can succeed in the evolving business of communication

Today’s PR environment is constantly evolving. To be considered a top PR agency in India, companies need to take an integrated approach and provide customized communications solutions to clients. The approach has shifted from singular strategy to a comprehensive approach towards communication. 

The top PR agency usually take up a role of a storyteller. Create narratives to protect, enhance or build client’s reputations through traditional media, social media, or self-produced communications.  An ideal PR agency will analyse the client, find the positive messages and translate those messages into positive stories. Some successful PR strategies are on-boarding thought leadership, innovative content marketing, and utilizing digital medium together help clients control their messages, earn placements in reputable publications, and build true industry influence. During crisis, the agency should be armed enough to formulate the best response and mitigate the damage.

Like other industries, PR industry is also undergoing major paradigm shift in processes but still gripping strongly to the fundamentals of PR. The agencies should strategically utilize the traditional and digital mediums to create high value and a benchmark in the industry. 

Other very critical factor is value of turnaround time. PR agencies should be now very smart, quick and effective to partner with clients and build long term relations.

At Genesis Burson-Marsteller, we believe in providing integrated solutions to the clients through our expert centres that enable clients in achieving their business objectives. GBM has expertise in sectors- Corporate & Financial; Brands, Sports & Entertainment; Enterprise Technology; Consumer Technology; and Health & Wellness providing solutions that revolve around digital media, up-to-date news updates, content, graphics, issues and crisis, CSR. GBM also have two divisions—Step Up and The Outstanding Speakers’ Bureau

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