Effective Uses of OCR in Digital Web Strategies

Businesses widely use OCR technology in various industries. OCR stands for Optical Character Recognition and helps extract data from printed or digital documents. It helps companies save time and effort and is often termed a business solution. An OCR solution or software extracts data or text from PDFs, text files, or images and converts it into a machine-readable format. This extracted data can be further edited or saved. So, if you want to extract text from images without putting much effort, then OCR technology is what you need. Not to mention, there are many ways you can use OCR in digital web strategies. Let's take a look. 

Benefits of OCR Technology 

There are many benefits of OCR technology that businesses can leverage. The most important ones are listed below. 

- OCR technology helps automate data extraction. Hence, there is no need for manual data entry. 

- Since it eliminates the requirement of manual data entry, it helps save effort and time. 

- Process automation leads to lesser errors. 

- Improved productivity as employees don't have to spend hours manually entering data and hence, can focus on other critical tasks. 

- Lesser physical storage is required as data can be digitally stored. 

Uses of OCR Technology for Businesses

There are many ways you can use OCR technology, depending on your business and industry. From retail to air travel, OCR technology can be added to your digital web strategy for maximum benefits. Here are some effective uses of OCR technology in different industries. 

Quick Data Extraction: Intelligent OCR technology is beneficial for businesses with high volume document inflow and scanning as it extracts data quickly from different files. Users can search data and files by entering specific keywords such as name, address, etc., save, and edit these documents without a hitch. It makes the entire process more streamlined. 

Extracting Important Codes such as VINs, Parcel Labels, etc.: OCR technology and text recognition help convert text in images such as VINs and labels on parcels to help reduce time and error in the automotive and logistics industry. Workers don't have to type the data manually as advanced OCR software can scan multiple lines of text in one session from an image, PDF, or text file on any smart device.

Scanning ID Cards: Online ID Scanning forms a critical part of air travel. As OCR technology helps extract text from images, air travel companies can embed the feature into their websites or apps to let passengers scan their IDs while checking online. By doing so, they can keep errors at bay and save time. 

Voucher Code Scanning: A great way to increase engagement, companies can use OCR technology to integrate the functionality of serial number scanning into their apps or websites to let customers scan vouchers using their smartphones. This way, there'll be no need to enter those long codes to redeem benefits.

Effective Inventory & Warehouse Management: While inventory operations heavily depend on barcodes, certain content may not necessarily be barcoded. To scan such data, inventory professionals can make use of OCR technology. Even if a barcode is damaged, they can quickly scan the text or code accompanying it to manage inventory properly. 

OCR technology can help businesses in many ways. Depending on your industry and area of expertise, you can add these functionalities to reduce errors, time, effort, and costs.