Best Mobile Marketing Advice for 2023

by Buana Sari Digital Marketer

In the last few years the mobile marketing ecosystem has experienced a number of digital disruptions that have echoed throughout this year. The global mobile ecosystem has seen a surge in the usage of mobile devices which have become integral tools for customer communication.

Businesses around the world are seizing this mobile advertising opportunity to promote and sell their products via mobile. According to Statista, in the year 2020, global mobile ad spend reached a record high of USD 223 Billion, and according to the latest predictions, this number is expected to cross USD 339 Billion in 2023. Further, the global mobile marketing market size is expected to double by the year 2024.

In 2023, 8% of all retail transactions will take place via mobile. The figures are going to exceed 10% by 2025 (Source : eMarketer, Insider Intelligence). The advent of breakthrough mobile advertising technologies — including moLotus — is accelerating the shift to mobile promotion and commerce. That, plus the fact that society is more mobile-obsessed and dependent on mobile devices than ever indicates clearly how embedded mobile technologies are into the digital infrastructure of businesses in 2023 and beyond.

To design a solid mobile marketing plan for 2023, it is crucial for brand marketers to keep an eye on where they are heading. It is difficult to say with 100% accuracy what the face of mobile marketing will be like in 2023, but marketing experts are offering useful advice in the form of insights, predictions and suggestions.

Businesses meticulously planning their mobile marketing strategies based on trends at the beginning of 2023 would find the following advice more than helpful:

1. Embrace Personalized Communication

Studies show that customers having two relatively equal products in front, decide to buy the one that wins heart. One of the ways to win customers is to personalize marketing to meet their needs.

According to the latest study conducted by McKinsey & Company, seventy-one percent of customers expect brands to deliver personalized interactions and seventy-six percent get disappointed when this does not happen. In 2023, more brands need to increase their efforts to use mobile driven personalization. In fact, eighty percent of customers prefer to buy from a brand that provides a personalized experience.

For years, marketing psychologists have come up with survey results pointing out that customers love to hear their name and see it in content. In 2023 mobile technology like moLotus will allow digital marketers to dig deep into the customer data to hyper-personalize content, keeping customers engaged.

Enhancements in mobile tech such as artificial intelligence combined with increased data collection and insights will make it possible and convenient to personalize everything including content, design, product recommendations, etc.

Hyper-personalized moLotus mobile marketing campaigns will forge a real connection between the brands and customers via multiple hyper-personalization options including customer name, greetings, offers, unique customer Id, and more. The technology personalizes more product recommendations for customers.

The personalized moLotus mobile ads reach directly to the mobile inbox of the user and remain intact until deleted by the user himself. They engage a massive customer-base better adding to high margin revenues. The hyper-personalized content.

2. Streamline Conversational Marketing

There was a time when sales and customer service were high contact processes. Pushy representatives made phone calls to customers, or customers needing to visit the store. In the recent past customers used to be bombarded with emails with long online forms. There was no scope of two-way conversations.

Customers nowadays are uninterested in talking to someone who is following a script. They are looking for help according to their specific needs and situation. Immediate response is most desired. Today sales and customer service representatives are using new technologies like chatbots and breakthrough moLotus mobile video customer interaction platform for having two-way instant communication. The interactions are low-touch and at the same time more human-centered, often quite similar to informal communication with friends or acquaintances.

moLotus powered easy-to-respond campaigns centers around other 2023 mobile marketing trends. Advertising experts are already recommending brands to interact with customers via moLotus easy interaction options like USSD, Web URL, Callback, SMS, etc. rather than pushing out via spam emails. In 2023 mobile interaction is going to be the key to winning customer’s trust, acquiring more customers and retaining them.

3. Story-Driven Content Visualization

With the explosion of smartphone usage in recent years, visual stories have become the most consumed content these days. While advancements in mobile technologies in the past few years brand stories are certainly influencing the way that advertisers create content now and, in the future, they shouldn’t neglect visual storytelling.

Research has shown that customers would prefer visual story content in 2023. Therefore, brands just have to embrace visual-focused mobile marketing platforms like moLotus and Instagram. Google, Facebook and several other companies are investing in visual storytelling. 62% of millennials say they are more interested in visual story-driven content.

Brand stories are also easier to remember than written content. Adding moLotus stories full of visualizations, voice-over, images, infographics, high impact videos, showcases, etc. to mobile advertising campaigns not only makes them more interesting and attractive, but also can help brand message to be absorbed better by customers too.

4. Create More Mobile Video Content

The rise of mobile video is one of the vital trends in mobile marketing for 2023. According to the latest Ericsson Mobility Report, Video is going to take up a larger chunk of mobile data traffic. No matter whether it is delivered via 4G networks or latest, speedier 5G networks, video traffic is going to rule the mobile landscape. Mobile video traffic is predicted to increase by 45 percent annually through 2023 and comprise 73 percent of all mobile data traffic.

moLotus mobile marketing technology would be the main driver of video advertising in 2023. High quality 40 seconds mobile videos offered by moLotus get delivered without using any app or data plans. The only spam free advertising platform offers interactive video campaigns based on diverse business objectives including brand awareness, lead generation, customer acquisition, customer retention, upselling, cross-selling, customer communication, trade communication, and more.

The success of moLotus mobile videos ads has been revealing since the beginning of the pandemic as video advertising matured from being simply a tactic, to capturing the core of mobile marketing mix of brands. advertisers have been heavily relying on video platforms like YouTube, Facebook and Instagram for conveying brand stories and generating leads. It would further disrupt the mobile marketing landscape in 2023 making video advertising increasingly attractive for brands.

5. AI-Based Automation

Experts predict mobile marketing automation as one of the most valuable marketing automation trends for 2023. Brands that aren’t using mobile marketing automation are missing a big opportunity to engage and entice customers on mobile - where they spend most of their time.

Mobile marketing automation improves both the efficiency and efficacy of campaigns. Not only will automation save time for advertisers; it will also confirm the receipt of ads on mobile devices promptly. To get the most out of mobile advertising in 2023, brands must embrace modern platforms like moLotus, Marketo, Hubspot, etc. that can help them automate marketing campaigns.

As mobile technologies continue to evolve in 2022, the moLotus automation capabilities are meeting the expectations of advertisers, eliminating the shortcomings associated with mobile marketing. AI-based moLotus platform comes as a fresh advancement in technology, empowering advertisers to create automated experiences for customers in 2023 and beyond.

6. Focus on Customer Retention, Loyalty and Advocacy

It is well accepted that a large part of ensuring great customer experience is making sure that it is ongoing and focused on retaining existing customers, rather than simply getting new customers.

With predictions of a looming recession in 2023 recurring customers become even more valuable for global brands. Recent studies suggest that it costs 5 times as much to attract a new customer as it does to retain a new one. This trend is definitely going to continue so it’s worth putting in extra effort to retain existing customers satisfied. Loyal customers also help to increase the reputation and awareness of a brand as they will talk about their preferred brands with their acquaintances. Happy customers are the biggest brand ambassadors.

Incentivizing the existing customers via innovations in mobile advertising like moLotus could be the best bet for brands in 2023. More brands, in 2023, should entice their smartphone addicted customers with digital offers via moLotus. For brands already using moLotus reward campaigns to motivate clients stand a better chance next year. They can explore offering customers with mobile coupons and vouchers.

moLotus' powerful capabilities are forecasted to rapidly replace the printed coupons with event-based real-time personalized digital coupons and vouchers in 2023. The reason being much cheaper faster distribution than printed copies together with a higher response rate. Mobile coupons and vouchers have decreased fraudulent usage significantly; introducing new levels of control, accuracy, and measurement for mobile marketers; enhancing campaign ROI.

7. Data-Driven Marketing

Trends indicate that data-driven mobile marketing will continue to be the top tenet of business success in 2023. In the world of mobile marketing, data points are invaluable — whether address, mobile number, credit card info, location, etc. It uses data points as its key source for decision-making. Having said that, mobile marketing is heavily dependent on data, algorithms, and statistics. The data-driven nature of mobile marketing makes it much more affordable, with no risk of wasting money on campaigns and a high probability of getting the expected results.

By 2025, IDC predicts that the total amount of digital data created globally will rise to 163 zettabytes, due to the growing number of mobile devices. As mobile advertising works better with availability of digital data, it is expected to work better in 2023 with brands generating more data on a year-on-year basis. The ad campaigns can be better customized and optimized as per language, location, online customer behaviors, goals, attitudes, interests, changing perceptions and other criteria using tools like moLotus, Facebook Ads, Google Ads, etc.

Brands moving to a data-driven business model in 2023 would be benefited more by customizing mobile marketing campaigns using more data points via moLotus. The moLotus campaigns would target growing customer databases at micro-levels according to languages, demography, and more maximizing lead generation, conversions, and acquisition for brands. moLotus big data analytics will allow brands to gain deeper insights into their customer base and discover everything they need to create highly-targeted and customized marketing campaigns.

Conclusion

Regarding the trends in mobile marketing there is a lot to look forward to as one enters 2023. It is expected to be a year of crucial changes in digital and mobile marketing. If brands want to get the most out of their mobile marketing campaigns, they must adhere to the advice in order to stay on top of the trends. Leading industry players are already working tirelessly, adding new mobile technologies like moLotus to their marketing mix, ensuring that the mobile marketing ecosystem keeps reinventing itself — and even thriving — even in the predicted turbulent times.