Best MBA School Kolkata BIBS Organizes Phoenix: Initiative To Improve Communication Skills

Public speaking is an important tool, to fare well in interview sessions especially in Group Discussions. BIBS, a renowned B school in Kolkata recently conducted Phoenix –a unique initiative to sharpen the communication skills of the students. BIBS has been an institute that has been committed in offering finest education along with grooming sessions regularly to its students, to make them ready to face the industry.

Sneak Peek of The Event

 The event has been conducted to sharpen the public speaking skills of those students who failed to fare well in Aspire to Achieve, another communication based initiative. Phoenix was a chance to prove that “Sometimes you just have to die a little inside in order to be reborn and rise again as a stronger and wiser version of you” just as the Phoenix bird. The first level of the event was held on 26^th November, 2015 and it has been indeed a successful one. But it was just a tip of the iceberg for the students as in the second level the competition got even tougher. Presentation on given companies, considering them as possible recruiter for their respective companies have been the challenge. Company names were given to the students, who qualified for second level after the end of 1^stlevel and the toiling begun.

The second level of “Phoenix” was held on 2^nd December, 2015 at the campus of Bengal Institute of Business Studies. Eminent corporate person Mr. T Gopalaswamy was the guest judge of the event. All the students put up their best efforts. Some individual performances impressed the judges. Six teams qualified for the grand finale, held on 12^th December 2015.

Phoenix-The Grand Finale

 The most awaited event, Phoenix, final was held on 12 Dec, 2015. The participants were highly appreciated for their efforts. The room rang with cheers and applauds after every presentation. After the entire series of presentations, individual scores of the six teams were announced. The winning team was finally announced along with the first and second runner ups. Indeed it was a moment of joy for them. The team “The Statesman” won the finale, with runner ups the brand “Binaca” and “Hindustan Ambassador”.

The judges for Phoenix Finals were Mr. Biswajoy Kumar Das, Head Marketing Traction, Exide and Mr. Somdutta Basu, Branch Head SOTC. The finalist teams were asked to be a consultant for an organization and present a revival plan for the brand. The teams were judged on their presentation skills, content, team coordination & individual confidence level and time management skill. The presentation got started with the HMT Company. It  was followed by Ambassador, Binaca, Dalda, Campa Kola and ended with The Statesman

Importance of Communication Skill

Mr. Biswajoy Kumar Das Head Marketing Traction Exide when asked about the brand spoke about his views on communication. “Communication skill is very important. It is a process where you can communicate what you want, to your customers too. As we all need to have a basic knowledge of English but at the same time you need to be well versed in your regional or vernacular language. By the term, communication skill, many people misunderstand that knowing fluent English is mandatory, but basically communication skill means how you are transferring your words from your brain to your mouth and the fluency in your delivery. Your thoughts can be in any language. Thus, communication skill is a very powerful tool indeed.”

BIBS regularly conduct events to groom the students and make them ready for the industry. The communication and presentation skills and grooming are also the focal points which are very much necessary for a student. Phoenix has been one such initiative that will help the students in the long run and will make them good leaders with excellent public speaking skills.