Best Festive Collections At Simaaya –Third Flagship Boutique in Triangular Park, Gariahat
by Swarit Chatterjee I am A Citizen JournalistSimaaya, one of
India’s most fashionable and luxury brand offering a wide range of Indian ethic
–wear has recently launched their third flagship boutique at Triangular Park
Gariahat, Southern Kolkata.- The brand has always been known for its
strong sense of design aesthetics and this season festive collection too
reflects that.The strong balance of prêt and couture developed over a period of
time, in tandem with great merchandising, lean retailing, unique assortment of
established and emerging designers and excellent customer relationship
management has helped grow the Simaaya brand equity
Every trend is a mirror of what
society needs out of design. This season, there is a clear reflection of
structured outfits, colour-blocking and the fusion of contemporary meets
traditional. Neons, velvets and brocades have company this season.
Colour-Blocking
This trend is in rage nowadays.
Creations in rainbow tones of deep green, dark beige, tan, burgundy, shocking
pink, red, navy, and mustard dappled with mirror work and interesting
colour-blocking not only glamorized the runways, but are in hot demand.
Colour-blocking is in vogue, especially in brown, dusky pink, beige, tan, grey,
olive green, dull yellow, deep purple and dull blue. Usage of suede and
crackle; the trims are the highlight in dull silver or gun metal finish.
Interesting Prints
From playful patterns to trees and bird prints, it is prints galore. Delicate
floral patterns, vibrant and zesty Aztec prints, tropical digital prints are
some of the trendiest ones that are in high demand this season.
Beautiful
Mirror work
Designs rich in gorgeous mirror
work entwined with intricate thread work on cholis, jackets, bustiers and
borders are very popular haute couture. The shiny yet tasteful embellishments
totally highlight ethnic wardrobes.
Contemporary meets traditional designs
Combining the beauty of Jamdani
weaves and hand-embroidered techniques with strong traditional touches is the
latest trend to touch the runways this year. Wide pants teamed with cropped
top, tucked handkerchief hem smock, wrap lungi with diagonal top, asymmetric
closure layered tunic and a colored kurta under a pinafore are refreshingly
modern treats fused in traditional fabrics.
Get ready to wear the more
exclusive and sophisticated dresses in this Spring- Summer 2014-14 displayed in
the house of Simaaya that will make you more attractive and dashing whenever
you will go attend the party, wedding ceremony or festival.
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