Amazon SEO: How To Boost Up Rankings In Amazon Searches

by hireseo expert SEO Consultant & Web Developer

Very often, when we think of SEO, the first thing that strikes our mind is Google because we always want best rankings in the search engine and Google does the same. However, if you have any product page on Amazon then surely, you would want it to be found by customers just like your website, which you want to be shown on the first search engine results page. You will require the help of a SEO Company to carry out SEO for your Amazon Products.

 

Thus, it is must to understand that Amazon search algorithm works completely different than any Google or Bing algorithms. It inherits fewer ranking signals and factors than any other typical SEO that might include about 200 factors. But this doesn’t make ranking for the Amazon easier because Amazon is primarily first and foremost buying platform, making it difficult to analyze Amazon SEO from a web-SEO standpoint. One can avail the SEO services from a good company to carry out SEO campaign for Amazon Products.

 

AMAZON SEARCH ALGORITHM

 

Amazon SEO Company, a subsidiary of Amazon handles all the SEO for the Amazon Company itself and thus, referred as A9. This Amazon SEO company offers you with Amazon SEO services to boost your sales and rankings. It manages search and advertising technologies which are highly scalable, available and cross-platform for its own parent company, Amazon. It cares only about its bottom line resulting in high sales to its millions of customers.

 

You can hire SEO experts for your Amazon products, who all are well-versed with advanced on-page Amazon SEO, and would provide you with best services. Amazon search is usually transactional and that is the reason, its algorithm actually comes down to only two things, Relevance and Performance, which can be further broken down into additional sub-categories.

 

RELEVANCE-RELATED FACTORS AFFECTING AMAZON RANKINGS

 

PRODUCT’S TITLE

This is one of the most important elements of the Amazon SEO. It includes putting the most relevant keywords in the title of your product. However, you must avoid keyword-stuffing in your title as composing such title doesn’t sound natural. It can look like a spam and might have negative impact on the search rankings of Amazon. Your product will look more enticing and optimized, if you include your brand name and a clear description of what your product does, specify color and size of the product. You should also mention the available quantity of your product resulting in higher sales.

SELLER NAME

Based on experts’ analysis, if you insert main keywords for the product within the seller name, they could get high ranking in the Amazon search results for the specific products. For example if you search ‘American flag ties for men’ on the Amazon the first result that would come out will be the seller ‘Man of men’. The word ‘Men’ in the seller name is helping the seller in getting high ranking but if you remove the ‘men’ word, you get different results. Thus, you must also pay attention to the seller name to get high ranking.

AMAZON BACKEND KEYWORDS

Backend keywords are the hidden keywords that are used in the Amazon seller account’s backend section that tells Amazon that a certain product listed is aiming a specific keyword on the site. For example in search engine like Google, these backend words are meta tags which tells the Google what your webpage is about. Five rule that you need to take care while filling your Amazon backend keyword fields are:

·        Do not repeat any word

·        Commas should be ignored

·        Include variations in synonym or the spelling

·        Do not include too many variations of the same words

·        Avoid quotation marks

BRAND FIELD

A product’s brand field is always showed up on your product page and the links are also shown for the other products of the same brand. However, for all your products you must be meticulous about spelling your brand name accurately. If your product contains various brand names, then keyword tool might help you to determine the variation which is mostly searched for a brand name and you can use that. Our SEO Company in India can help you to perform the Keyword Research.

 

PRODUCT DESCRIPTION AND BULLET POINTS

These both go hand-in-hand as they tell your customers about the product.  You must be very persuasive and detailed, and at the same time include the most relevant keywords. This is to make your copy readable, natural as well as convincing to your customers.

Bullet points are easy and quick to read as well as scan-able, serving them as the first priority to look for the customers. Telling customers about the benefits of the product and including crucial information about ingredients or dimensions might also add value. The aim is to provide each and every detail related to your product.

PERFORMANCE-RELATED FACTORS AFFECTING AMAZON RANKINGS

 

PRODUCT’S PRICE

Product’s price has a great impact on the Amazon conversion rate as well as how many units you provide on the site. You must set your product’s price according to your competitors selling similar products on the same site or on other sites as well. If your Amazon product price is competitive than that of other sellers, selling same product then the Amazon conversion rate is likely to get affected positively. However, you must not charge your product too high than that of your competitors because it may lower down your Amazon search ranking and you won’t be able to attract or entice customers resulting in lower sales.

AMAZON COVERSION RATE

Amazon conversion rate is yet another factor affecting Amazon search rankings. For finding conversion rate of your Product Page, you can visit Seller Central’s Detail Sales Page and Traffic under Business Reports. Here you can determine unit session percentage, and you will know how many units are bought by your customers per visit. If your conversion rate is not that good then you can refer to related factors to know your ranking in Amazon searches. By this you can persuade more people to buy your products.

PRODUCT IMAGES

Products that feature high quality images on Amazon product page will definitely have a higher conversion rate. These high quality images ensure that your products listed are not relegated to the end of your search results, resulting in higher conversion rate and further higher ranking in the Amazon searches.

AMAZON REVIEWS

 

Online reviews are yet another performance-related factor that might affect your Amazon search rankings. The products that rank at the top with a broader keyword usually have more reviews, and more reviews lead to more sales. This factor impacts overall ranking of your product on the site. Thus, if you wish that customers leave positive reviews on your Amazon product page, then simply send them follow-up reminder e-mails after they made a purchase. You can ask them to leave a review of the product, they just bought from you.

However, if the Amazon reviews results are negative, then take a look on the site what people are complaining about and work to solve the problems with your product to make it better.

If you really optimize these big but important factors, you will see a right movement in the right direction with regard to your search rankings, conversion rates and as well as sales of your Amazon Products. Thus, we have seen the key information on how to boost the rankings in the Amazon Product searches. In order to execute the activities mentioned in this article, you must hire SEO experts, who are well versed in this domain.

Sponsor Ads

• Ad Space Available - Rent it Now!

Created on Dec 15th 2019 23:32. Viewed 394 times.

Comments