Effective On & Off Page SEO

Well I know that this is not a new thing for any SEO expert but I am sure most of the people don’t know about how to make effective link building strategy. But we moving on let’s start with beginning.

What is SEO?

SEO is the process by which we can increase our website visibility in any search engine and get highest ROI. SEO is really needed for every online business especially for new website. SEO is not only to getting number of visitors, but it’s also a way to make strong relationship with your customers. SEO tells to all search engines about your website and give them more information about your website.

Well SEO has two major ingredients; On page SEO & Off page SEO. These two factors are really very important when you think about search engine optimization for your website.

On Page Optimization Process

Well, it is process to refresh your website setting and optimize your website for search engines. If your website is new then you should focus on these ON page tasks which I have mentioned below: -

• Your website should have proper Meta tags

• Your website should have unique, fresh and creative content

• Your website should have proper keywords density

• Your website should have proper URL structure

• Your website should have proper text formation

• Having XML sitemap

• Having proper image & alt tags

• Your website should be free of all development related errors like 404 errors, canonical error, CSS & HTML validation errors, broken links etc.

• Your website should be mobile friendly

• Loading time should be less

• Having proper navigation

If you are beginner and want to know more about the above tasks then you can also read SEO Tips for beginners article

Off Page SEO Optimization

When we talk about off page SEO means it’s all about link building, but it’s not true and off page SEO is more than link building. It’s an old SEO to make links in bulk using black hat technique but today’s SEO world has been changes and going to be very competitive. So if you want to be a creative and professional SEO expert then you should know about the latest SEO techniques and updated algorithms.

Importance of off page SEO

To be on top in any search engine especially in Google, Yahoo & Bing you’ll need to focus on first ON page SEO (As I described above) and after that more focus on off page SEO.