Why Outsourcing SEO Service Is Better Than In-House SEO Service?
by hireseo expert SEO Consultant & Web DeveloperSEO is an important part of having a successful online business. The
question of whether or not to outsourcing for an SEO Service is easily
answered when one takes into consideration the benefits of hiring an SEO
expert, namely the knowledge and increased ROI.
The Importance of an SEO service
As I began to write this article, I
went down the well-known path of writing how important using Search Engine
Optimization is and why it is an integral part of any successful on-line
company. Having, however, been down that path once too many times, I decided to
dig a little deeper and try something new. What I discovered were the changes
that seem to take place every so often in SEO, which of course led me right
back to my original idea; the importance of SEO in itself as well as the reason
why Outsourcing SEO Service is Better Than In-House SEO Service.
The most determining factor that led
me to realise the importance of an SEO service are the many changes that
take place regarding Search Engine Optimization on a regular basis. These
changes prove that Search Engine Optimizing is a science which as every other
field requires meticulous study and knowledge so as to keep up with the trends.
Changes such as:
·The need for Mobile-Friendly Websites
The ever-growing popularity of mobile
devices which provide easy internet access has led to the increasing number of
mobile searches. Mobiles searches are occurring almost as often as searches on
desktop with this number likely to increase.
·Optimizing for Voice Search
Another major change that has taken
place over the last few years is the ever increasing use of voice search. It has been proven that there are as many as
65,000 searches happening every second on Google. This amount also shows to be
steadily increasing.
An SEO company will increase
your content in web pages for voice searches by including conversational
phrases as well as by adding Longtail keywords which play a huge role in voice
searches.
·Rich Snippets
Rich snippets, are the results that
appear on the top of search engine lists when you search for something. These
can be created by adding all of the primary and necessary data to your website;
known as structured data. Structured data leads to your website’s ranking in
the search engines improving. These were added in Google’s ranking algorithm in
2016. This means that he who is optimizing a website needs to be aware of what
data to add, where to position it on the webpage, how many times it needs to be
repeated as well as how often this needs to be updated.
Outsourcing SEO Service rather than In-House SEO Service
This final change is what makes
outsourcing better than In-House SEO. If
you are not a web developer with knowledge and expertise on webpage development,
it is especially difficult to add structured data to your site.
Even though, using in-House SEO may
seem more appealing mostly as a way to reduce cost, hiring an SEO company
is more likely to provide a higher ROI. This is mainly because a SEO company
provides affordable SEO packages. These affordable SEO packages
contain SEO strategies to provide optimization for all the aforementioned
ever-changing aspects of SEO as well as others not mentioned in this article
such as Page Speed Optimization, Use of SSL Certificate, Use of AMP and Focus
on UX. When hiring an expert it goes without saying that a company will have
better knowledge of how search engines work and the changes taking place with
Google’s algorithms and how to get your company on the top of the list. They do
this by comparing competing websites as well as checking daily how your website
is faring compared to other sites.
All in all, the ever-changing aspects
of Search Engine Optimization as well as the availability of affordable SEO packages
make the option of outsourcing for an SEO company a viable and optimal
solution for your SEO needs. An SEO expert has the knowledge to optimize your
website using all the available SEO techniques and strategies leading to better
ranking on Search Engine lists. In-house SEO may seem as a less costly option
at a first glance, however, an expert will increase your rankings, your traffic
as well as your ROI. This is because the better your website is optimized the
more traffic it is bound to attract thus leading to higher revenue.
Sponsor Ads
Created on Nov 5th 2018 23:36. Viewed 506 times.