A glance on the Future of Mobile Marketing Campaign

There are several speculations, studies and statistics to support claims that mobile marketing campaign is rapidly growing as the next leading channel in advertising. Gone are those days where marketing was all about penetrating newspaper companies, radio and television stations or simply using word of mouth propagation. Software such as mobile campaign manager mark the differentiation in the traditional and modern way of reaching out to the general public and might someday eliminate such methods from the marketing world.

Mobile marketing campaign holds a promising future for its providers. Microsoft Tag predicts that mobile internet usage is projected to overtake desktop internet usage by 2014. This only means that people prefer to buy smart phones not only because its functionalities are already quite the same with those of laptops and desktops, but mainly because of its accessibility and convenience to carry the device anywhere.

Portio Research 2012 claims that SMS messaging is still the driving force in mobile messaging. Seeing that SMS messaging will not be slowing down anytime soon, most software developers continue to build and provide mobile campaign manager to businesses and enterprises around the globe.

How can this software help you advertise or promote your products?

Mobile campaign advertising is under a simple web user interface. One of its features is targeted campaigning wherein demographic data can be produced to be able to deliver the campaign on a specific group of phone subscribers. This is ideal particularly for companies who have a specific target market in mind for their offered products and services.

SMS blast is also another key component for some campaign managers. Using an available set of recipients contact numbers, you can readily create message and schedule the time of sending if you wish to. This service is commonly used in the banking industry for advisory or notification purposes.

In order to determine if your investment on this campaign manager is effective, software developers also provide specific reports and statistics to monitor its contribution to the company. This is to gauge whether or not the software made a positive impact in the marketing aspect of the company.

Aside from SMS messaging, Over-the-top (OTT) messaging has also gained recognition for most users with applications such as WhatsApp and Viber. This only means that the future of mobile marketing campaign is promising and will surely go a long way from here. SMS messaging is just the beginning to this marketing battle.