Digital Health for Obesity Market Driven by Preventive Care Shift and Adoption of GLP-1 Support Ecosystems Across Payers and Providers

Posted by Hugh Grant
12
Jul 4, 2025
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According to the latest research by InsightAce Analytic, the Global Digital Health for Obesity Market is valued at USD 63.4 Bn in 2024, and it is expected to reach USD 490.2 Bn by 2034, with a CAGR of 23.1%  during the forecast period of 2025-2034.

Digital health for obesity refers to a range of platforms and technologies designed to prevent, manage, and treat obesity through digital means. Online support groups for accountability and motivation, wearable technology for recording vital signs and activity levels, telemedicine platforms for remote consultations with medical experts, and smartphone apps for tracking nutrition and exercise are a few examples. The growing awareness of the obesity pandemic and the increasing use of digital technology in healthcare have propelled the digital health for obesity market in recent years. 

Further propelling market expansion are developments in artificial intelligence and data analytics, which have enabled more complex and individualized approaches to managing obesity. Additionally, the digital health for obesity market is expected to continue expanding in the upcoming years as healthcare systems place a greater emphasis on managing chronic diseases and providing preventative care.

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List of Prominent Players in the Digital Health for Obesity Market:

·   Noom

·   PlateJoy HEALTH

·   WW International

·   WellDoc

·   Teladoc Health, Inc.

·   MyFitnessPal

·   Healthify (My Diet Coach)

·   Fitbit, Inc.

·   Tempus

·   Fitnesskeeper Inc.

·   Sidekick Health

·   BioAge Labs

·   Others 

Market Dynamics

Drivers:

The rising global prevalence of obesity and overweight conditions is a key factor driving the demand for digital health solutions targeting weight management. According to data from the Centers for Disease Control and Prevention (CDC), 40.3% of Americans were classified as obese between August 2021 and August 2023. This growing public health concern, exacerbated by increasingly sedentary lifestyles and a shift toward diets high in processed foods, highlights the urgent need for accessible, personalized, and effective health management tools. Digital platforms offer scalable solutions that support users in making informed health decisions, monitoring their weight, and accessing professional guidance. As the burden of obesity continues to rise, so too does the need for digital interventions, thereby fueling growth in the digital health for obesity market. 

Challenges:

Despite strong growth potential, the digital health for obesity market faces critical challenges related to data privacy and security. These platforms frequently collect and manage sensitive personal and health information, making robust data protection measures essential. Consumer trust hinges on secure data handling practices, regulatory compliance, and transparent privacy policies. Regulations such as the General Data Protection Regulation (GDPR) in Europe and the Health Insurance Portability and Accountability Act (HIPAA) in the United States provide frameworks for data governance; however, inconsistent enforcement and regulatory ambiguity persist, particularly for emerging digital health solutions. This uncertainty may deter user engagement, ultimately limiting the market’s effectiveness in addressing obesity. 

Regional Trends:

North America is expected to command a significant share of the digital health for obesity market, driven by high obesity rates and a well-established healthcare infrastructure. The region benefits from a strong foundation of technological innovation, supportive reimbursement policies, and a favorable regulatory environment that encourages the development and integration of digital health tools.

Meanwhile, the Asia Pacific region is projected to exhibit the fastest growth during the forecast period. Rapid urbanization, lifestyle shifts, and dietary changes have contributed to a surge in obesity, particularly in emerging economies. Increased smartphone penetration and internet accessibility have expanded the reach of digital health platforms across the region. Governments and healthcare providers are investing heavily in preventive care and digital innovation. Additionally, growing health awareness and consumer openness to technology-driven wellness solutions are supporting the widespread adoption of digital health tools for obesity management.

Recent Development:

·       April 2025: In order to help obese patients utilizing GLP-1 medicines, Ypsomed and Sidekick Health introduced an integrated digital health solution that combines smart autoinjectors with Sidekick's app. This approach improves treatment outcomes, education, and adherence by utilizing real-time data and individualized care.

·       March 2024: Teladoc Health, Inc. created initiatives to support long-term, heart-healthy weight loss while assisting employers and health plans in managing the rising use of GLP-1 anti-obesity drugs. The company's obesity medicine experts developed a complete program that included wearable technology, meal planning tools, remote digital scale monitoring, and tailored care. The market's shift toward technological approaches to treating obesity and integrated management was reflected in this development.

·       February 2024: Elevate, the newest digital health platform, was introduced by Ease Healthcare, a prominent women's health ecosystem in Asia, with the goal of addressing weight management and metabolic health concerns that are unique to women. The platform offers women practical options for long-term weight loss and enhanced metabolic health by combining a number of components, such as contemporary medical procedures, professional advice, community support, and digital tools.

·       December 2023: The weight loss program from digital health business Hims & Hers, which offers medication access, educational content, and digital monitoring tools, was just launched. Interestingly, the present product line excludes prescriptions for the popular weight-loss drugs known as GLP-1s.

·       July 2023: The ObesityRx platform, developed by Alfie Health, uses artificial intelligence to create metabolic profiles of people in an effort to understand the underlying factors that contribute to weight gain. The system can suggest tailored treatment plans and behavioral changes based on this analysis. According to preliminary results, a sample of 300 individuals who used this therapy lost an average of 10% to 15% of their body weight over a period of nine months.

Segmentation of Digital Health for Obesity Market-

Digital Health for Obesity Market-By Component

  • Hardware

  • Software

  • Services

Digital Health for Obesity Market-By End-User

  • Patients

  • Payers

  • Providers

  • Others

Digital Health for Obesity Market-By Region

North America-

·       The US

·       Canada

Europe-

·       Germany

·       The UK

·       France

·       Italy

·       Spain

·       Rest of Europe

Asia-Pacific-

·       China

·       Japan

·       India

·       South Korea

·       South East Asia

·       Rest of Asia Pacific

Latin America-

·       Brazil

·       Mexico

·       Rest of Latin America

 Middle East & Africa-

·       GCC Countries

·       South Africa

·       Rest of the Middle East and Africa

About Us:

InsightAce Analytic is a market research and consulting firm that enables clients to make strategic decisions. Our qualitative and quantitative market intelligence solutions inform the need for market and competitive intelligence to expand businesses. We help clients gain competitive advantage by identifying untapped markets, exploring new and competing technologies, segmenting potential markets and repositioning products. Our expertise is in providing syndicated and custom market intelligence reports with an in-depth analysis with key market insights in a timely and cost-effective manner.

 


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