5 Mistakes to Avoid on Any New Website

Know some common mistakes that often negatively impact search engine rankings and user engagement.

Unless you are a professional Web designing in Tinley Park, building a website is a daunting task. When creating a responsive website or updating the current one, the biggest concern any business owner has is its impact on the bottom line. However, before your Site has the opportunity to convert traffic into cold hard cash, you will need to attract the attention of qualified buyers, usually in the form of organic traffic from search engines like Google.

To help make your job as a small business owner a little easier, below are some common mistakes webmasters and business owners often make that negatively impact search rankings and user engagement. To keep panic at a minimum, solutions and tips to overcome these mistakes are also provided.

Little or No Content

Google and other search engines use the content on the page as a means of understanding whether a page on the site meets an end user's search criteria. The more quality content your page has, the more likely it is that a search engine will recognize your page as relevant to a user's query, thus increasing your ranking in SERPs (search engine results pages) for related keywords. In fact, a recent study by  Backlink  shows that the average word count of a Google first page result is 1,890 words.

What can you do?

There is no magic number for how much content your page should have, as this answer is highly dependent on the query the user made and their intent.

For example, if your website sells kitchen supplies and you are working on a blog post about the utensils used to make a Vanilla Gelato, then that query can easily be satisfied in a few dozen words. On the other hand, if you're working on a post covering the history of chocolate and baking, then this answer should be much more in-depth.

One thing that is important to keep in mind is that search engines cannot "see" images; instead, they are based on the photo's "alt tags" and other informational content on the page. This information is especially important when evaluating your category pages, which are often image loaded with your product offerings.

Over-optimization

While it's important to use keywords that your page is trying to rank for, at the same time, you don't want to put a high density of content on just one keyword. This was once a common tactic that provided a lot of SEO value; however, nowadays it is one of the quickest ways to lose the trust of search engines and potential customers. You should aim to provide good information that naturally incorporates keywords and phrases. Always be sure to ask yourself if your content provides value to the user experience.

If you insist on using your keywords as much as possible, consider implementing semantic keywords, meaning that Google typically displays at the bottom of the search result page and that is related to your keyword.

Forget user

UX (user experience)  refers to how a user interacts with a website. It's the way your website's content is presented, combined with the way it uses it and whether it's performing the actions you want it to do on certain pages.

The UI relates to the way and intent of how your Site is set up: what forms you include and what information you collect, the buttons, links, and what colors and fonts you use. It relates to the elements that allow your users to interact with your Site.

If this sounds confusing, don't worry - you're not the only one with questions about this topic.

Ultimately, however, not having a clear understanding of these two  web design features  can lead to a frustrating experience for your users and low customer conversion rate. What should you be doing?

The Google Analytics (GA) is perhaps the most useful tool to get a clear understanding of which pages on your site are engaging users and converting into sales.

Two points to consider:

·         Try configuring the Google Tag Manager to track specific events and interactions in your domain.

·         Don't compare a short time on the site with poor performance. Remember the previous example of utensils for making Vanilla Gelato? Short page time is not necessarily a bad thing.

Once you understand what's working and what isn't, you can start making changes to your site, such as simplifying navigation further and eliminating content that appears to be losing customers rather than increasing your engagement. (Pro tip: if these pages are working fine in SERPs, you can redirect them correctly (using 301) to similar and better converting pages).

Settling for slow page load time

Having a website that takes more than four seconds to load means big problems for your business. Technology has allowed us to navigate at unprecedented speeds, and as we enter 2021, it's what users have come to expect.

If users have to wait for your content to load, they'll likely move to another site. Not only does this high bounce rate directly result in lost sales, it is negatively related to your overall SEO performance.

The two most common culprits for   slow website speed are large images and an excessive abundance of unnecessary plug-ins, plus shared hosting servers that are often overloaded with other applications and larger websites.

What can you do?

An easy way to reduce image weight without losing quality is to use image compression software. Tiny PNG is a free service that allows you to easily compress various image formats.

Random Title Tags

Title tags are the blue words within the SERPs that users click. These are similar to the title of a book, they are one of the most important places you can stream the content of a page on your website to Google.

Having duplicate and/or vague title tags is extremely confusing for search engines and users.

Another problem with non-descript title tags is that they are what appear on tabs within the user's browser. If all your tags say the same thing, or if they don't accurately portray the content on the page, a user with multiple tags open can become confused and frustrated.

What can you do?

Make sure you're using title tags on all of your pages and take the time to make them unique and descriptive.

1.) Mark your titles

Writing effective headlines is like an art, but having great headlines can increase your rankings as well as your click-through rate within SERPs. A big title is descriptive and actionable.

Google currently accepts title tags up to 600 pixels wide, which on average equates to just under 60 characters. Try to implement sensory and emotional words and show off some personality to help you rank higher.

2.) Use Google Analytics

With the ability to report on audience, acquisition, behavior and conversions, Google Analytics is being recommended again because it gives you a more robust view of your website's performance. It's important to set up and regularly review Google Analytics to measure your website's performance. When making changes to your title tags, be sure to keep track of the dates of those changes so you can easily see the impact these edits have had on your site's performance.

Change your configuration and raise your rankings!

Setting up and maintaining a website is a lot of work. Make sure you're not wasting your time or wasting potential profits by not correctly positioning your site to rank high on Google . These simple changes can result in huge increases in traffic and sales conversions.

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Created on Jun 14th 2021 09:10. Viewed 330 times.

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