10 of the biggest website launch mistakes to avoid

by Akash Chauhan Google Marketing Consultant

10 of the biggest website launch mistakes to avoid

Top performing websites online did not gain success in a day. If the site ranks higher across the search engine, it implies that the site owner has dedicated months to design the site, fix errors, plan the SEO, determine the content strategy. Things do not end here. Website development is a continuous process whereby the team of web developers need to work continuously to post quality content, optimize the site so that the website retains a higher position across the search engine. If you are thinking of launching a website, you must watch out for the biggest website launching mistakes so commonly committed by the owners.

Missed prelaunch opportunities

Before you launch a website, you must not focus all the resources on web development alone. Focus on internet marketing as well. It is important to build an imposing and attractive website but your marketing efforts are equally important. Only online advertising can ensure success of your website. Do not commit the mistake of starting the marketing work too late. This will lead to a slow progress of your website after it is launched. Make your business the talk of the town. Create a buzz about your business with the help of a web design and development company.

Not marketing your website early enough

Do not think of marketing your website after it is launched. Start marketing your online business at the earliest. It must start the moment you think of developing a website. You may set the launching date of your website much earlier and in advance.

Not Knowing Your Audience

It is important to know your target audience, before you even develop your site. Indeed, the design and the site’s making must be as per the target audience. If you wish for more lead generation and higher conversion, you will have to make your site as per the well-defined demographic.

Not capitalizing on SEO

If you want your site to rank higher across the search engines, you need site optimization assistance which must start before the site is designed. Does your site have a memorable name? Is your website’s icon enticing? Is the description of your website optimized? Such aspects need to be taken into consideration. The name of the site must reflect the nature of your business.

Underestimating the value of reviews and ratings

Reviews and ratings play an important role in determining the success of a website. Potentials will make purchases only when the site has positive reviews. Even the search engines consider reviews and ratings while ranking a site.

Neglected discovery platforms

Do not underestimate discovery platforms that show your site to the targeted demographic. Make use of Yelp and YellowPages to list your business site.

Not releasing updates

Keep updating your site on a regular basis if you want it to rank higher on a continuous basis.

Launching a website that already exists

Your site must be unique and different from others, and for this, carry out in-depth research of the market. Have a look into the copyright and patent policies.

Not validating your website

Make sure your site is received well by the users and stakeholders so that it has a grand launching.

Not integrating offline marketing efforts

You should also use offline marketing modes to promote your business website. Leverage on the power of offline marketing mediums.

When you associate with a web development company in Jaipur, make sure you do not commit the above mistakes.