10 SEO requirements when choosing an e-commerce platform

What SEO resources should you look for and understand before choosing a platform for your online store?

Most e-commerce platforms present themselves as “friendly” to SEO specialist Oak Brook, but they don't have several important features. If you are choosing some type of e-commerce platform, compare from these 10 requirements. They are essential to optimize your online store and bring positive results.

1. Control of Page Title

The page title is probably the most important element in terms of SEO. It is essential that your e-commerce platform provide the possibility to change the page titles to suit them and optimize them to improve the site's ranking. Be aware that some platforms allow you to change the title of product pages, but not categories and brands.

2. Friendly URLs

Choose a platform where you can change the URLs of products and other pages and make them visually attractive to customers:

www.yoursite.com.br/product.asp.%%code14p58 (bad URL)

www.yoursite.com.br/p/nome-do-product (friendly URL)

3. Redirection 301

Choose a platform that allows you to perform redirects. Pages are often deleted when products are no longer manufactured or when category, product, or brand names change. Redirecting will allow you to divert the flow of visits and relevancy of deleted or changed pages to other URLs that are still active.

4. Freedom for Categorization

The ability to taxonomically create and organize site tags and categories well will improve navigation on your site and boost your SEO. Furthermore, it is essential that brand and category pages have the freedom to be optimized with content (text, images and videos), leading to an increase in the number of visitors.

5. Meta Description Control

Look for a platform that allows you to edit each Meta description individually, as they will ensure increased clicks in search results.

6. Canonical

Including the correct canonical tag indexes and ranks the content, which can be accessed from different URLs. For example, a page in a category with different filters can be accessed from multiple URLs.

7. User-friendly Navigation and Search Structure

Users, whether customers or Google itself, need to be able to easily navigate their online store. Choose a platform that meets the following requirements:

·         Navigation menus that can be edited individually.

·         Primary navigation links with text and not images.

·         Site that can be browsed without Java or Flash.

·         Keep duplicate and useless links to a minimum.

8. XML Sitemap

Having a sitemap.xml will not improve your ranking in search engines, but it will help Google find, crawl and index new pages faster. In addition, an e-commerce platform with automatic sitemap.xml generation will make it easy to create and update your website.

9. Loading Speed

Fast platforms are better for SEO and users, and they increase the rate of visits to the website. Prioritize platforms that use cloud computing.

10. Google Analytics

One of the most important requirements is that the platform supports Google Analytics e-commerce setup. This will allow you to see detailed reports of sales, average ticket and all metrics to see how your e-commerce is selling.

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Created on Jun 24th 2021 02:25. Viewed 318 times.

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