23 Common Mistakes To Avoid During Website SEO
by Alok K. Web Desginer, Digital marketerThe
undisputed ‘boss’-Google has delegated supreme powers to the ‘content and its
quality’ as per its latest incarnations (updates). And as this happened, it is
no surprise to see a whopping amount of content coming up in no time.
Again,
with a great deal of content being produced, published and marketed online
every second, and the consumers finding it easy to get befitting results for
their queries, you could yourself imagine the kind of competition being created
in terms of grabbing your audience’s attention.
Is
it the scenario which demands ‘strategic and quality SEO’?
I
bet you got it right. The quoted terms could be the keys to help your audience
find the most suitable answers to whatever the audiences have been searching.
And
SEO too is not what it was during its birth. Marketing masters are aware of the
fact that it has gone through a remarkable progress since its early days when
keywords were the ultimate bosses. But with evolution and about 2 trillion
searches on Google coming up every year, SEO of the current times is all about
user-friendly content and convincing the customers for your content’s
perfectness.
But
is there something known as a ‘perfect content’? How do you judge the content
to be perfect for both the human users and search engines?
It
is, when your content contains fewer mistakes than others. Of course it is
common to make mistakes, but the good news is, mistakes are avoidable.
Here
is a list of few SEO mistakes that you could avoid in your course for a better
outcome to your labor.
Not Having A Proper Sitemap:
Websites
demand both HTML and XML sitemap, and there are various reasons for such an
action. Some of these are as listed below:
·
The clear the goal or purpose of a
website
·
Speak for the website’s hierarchy and
architecture etc.
·
Forbid duplicity of data
·
Minimize the number of steps that
entailed to get to one page from another
Inadequate Or Nil Social Media
Presence:
Good
content, but for whom? Audience for sure!
How
do you get an audience free of cost? Simple! Through social media. And mind
you! If you fail to get a pertinent presence on social networking sites, you
could be wasting a very useful opportunity that works marvelously well at
almost no cost.
Content Development Around A Single
Keyword:
They
were ‘prehistoric’ days of SEO when you optimized webpages around a single
keyword, for which you wished to obtain ranks. However, if you think of such an
act in present, you not only mar the user’s experience on your website but also
make it ineffective for search engines.
Be
cautious. Never optimize pages for a single keyword. Instead, content that is
distantly related to the keyword could also serve your purpose.
Disregarding The Past Content:
So
what if you created quality content in the past. If you haven’t touched it even
once after its first publish, you have already wasted an opportunity.
However,
there is still room for improvement. Unfold you analytics. Find the best and
worst delivering pages (blog posts), which could possess some evergreen topics.
Follow it up with a thorough keyword research and discover ways to update the
existing content for a better outcome in rankings.
Mobile Users Are Perfect Players:
In
this era of smartphones, if your content isn’t mobile-friendly, I am sorry! You
have delivered a negative impact for the users.
Ensure
your site and content to be mobile friendly; something which could work well
even with the small (but very effective) mobile devices.
Site-Speed Un-Optimization:
Faster
sites enjoy better traffics and there is no second thought to this. Get
hands-on tools such as Google PageSpeed Insights or WebPageTestto access your
site speed score.
You
may come up with solutions such as minifying JavaScripts, optimizing images and
controlling browser cache, if you have a snail-speed website.
Forgetting Inclusion Of Helpful And
Relevant Links:
Good!
The job to attract the audience with quality content is achieved. How about
moving a step further and including internal links to keep up the engagement of
the people?
You
could cash on this opportunity to redirect people on other parts of your
website. Additionally, anchor texts could be enhanced to expand visibility
through keyword variations.
Forgetting The Imperative External
Links:
Similar
to internal links, external links could always do their bit to provide some
appropriate and helpful content to the users. Ensure that external links
redirect them to new windows, so that it is easy for them to even pose interest
to your posted content too.
Posting Content That Is Too Hard To
Absorb:
There
are two situations:
· One, the content is easy to understand
and keeps the reader bound to it
· Two, you do too much to mar its effect
Keeping
this in mind, your content with bigger blocks and paragraphs, with too flowery
a language etc. is most likely to get ignored, unless you offer it some
heavenly appeal.
Overlooking Image Optimization:
Among
the visual elements on your website, images are an imperative aspect to impact
the experience of your users. To make sure that your page loads in speed,
optimize the size of the image for each screen size.
Lack Of Uniqueness For Content:
No
wonder you could get an astonishing response from a fresh, crisp content, but
using it twice could mar its effect to a great extent. Mind you! You would
never be able to fool the search engines and could even be penalized for the
duplicity of content.
As a
precaution, keep changing the title tags and meta descriptions for pages. Also,
for the whole-page content, repurposing your matter could also offer it a
completely distinct outlook.
URLs or Site’s Structure Going
Un-Optimized:
Never
leave the title of the page or post as the URL. This lengthens the URL, making
it ineffective for the search rankings.
You
could also avoid this by keeping the URLs short, simple and optimized through
keywords. Also, ensure to keep your URL consistent throughout your site for a
better experience.
Disregarding Redirecting Or Broken
Links:
You
might possess broken or redirecting links that redirect users, instead of
directly linking them to the target page. Neglecting these links could be
costly enough.
Identify
the broken or internal links through a technical audit and update these for a
better user experience for your site.
Forgetting To Inspect The Redirect Rules
For A Site:
For
websites that have numerous redirect rules, there’s always a chance to improve
the user experience through the removal of redirect chains and errors. Inspect
the redirect regulations to ensure proper usage of 301 and 302 redirects.
Offering Too Much Attention To Meta
Keywords:
Google
does not use meta keywords and these are a mark of spam on Bing. Therefore no
need to add meta keywords to your site. Even if it is necessary, restrict them
to less than 5.
Overlooking Analytics Or Mishandling
Metrics:
With
data, you could not only measure your marketing efforts but also inform these.
Neglecting or not using the analytics report properly could be costly offence
for your business.
As a
caution, use appropriate metrics to inform the content and SEO strategy. You
could also use tools such as Google Search Console or Bing Webmaster Tool to
know better of what people actually search for.
Forbidding Crawling Of Your Site:
As
simple as you would have understood. If your site blocks search engines, be
prepared to miss your content in the search results.
Solution?
Simple! Never block your site from search engines, for robots.txt file or even
a ‘no-index’ meta tag.
Disregarding Local SEO:
Almost
all the businesses could catch advantage of the local SEO and visibility. In
any case, your business should maintain and optimize the Google My Business
listing.
Not Paying Attention To Other Search
Engines:
As
already mentioned, the boss is Google; no doubt. But would you neglect other
search engines- at least those which are within the social media channels? You
should never!
Measure
your actions and optimize the content for other search engines such as Bing and
Yahoo etc.
Not Ticking The ‘Quality Backlinks’
Column:
It
could be true if you know the link building and back linking process to earn
bad reputation to your site. However, if you have quality Backlinks, this could
be an important factor to bring rank to your content in the search engines.
Possessing Lots Of Tags Or Blog
Categories:
With
a tag category or blog, in comes a page that could be listed by the crawl bots.
If these tags or categories do not have a considerable content backing their
name, be prepared to experience disappointment in terms of search rankings.
Do
not keep tags or categories that have ‘slight’ content. Also, if necessary,
re-categorize or re-tag the existing ineffective content to a more robust and
effective content.
Misspellings And Content Errors:
Sometimes,
it is not the technical errors that mar your credibility. Keep track of the content
to avoid these grammatical errors etc. and get better results in SEO.
Targeting The Audience Inappropriately:
When
you create content or perform SEO for a site, it could be for a specific set of
audience. And when you go wrong in terms of targeting your audience, it could
cost a great deal to affect your site’s rankings.
These
are a few common mistakes that are prominently seen. Needless to mention, these
mistakes could be costly for your website’s ranking, no wonder how good your
services tend to be. And you never need any extra effort or time for this.
Get acquainted with the points well and keep track of these when you perform SEO. You never know, a single erroneous step and you find huge discrepancies between your anticipated and actual outcomes.
You can contact Rankon Technologies, a digital marketing company, for the best SEO Services in India.
Also read: How to do SEO for An Ecommerce Website?
Also Read: Easy Ways To Get Rid Of 28 WordPress Errors
Also Read: Digital Marketing Strategy for Startups in 2019
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Created on Sep 30th 2019 02:27. Viewed 862 times.