3 Tips to Always Make a Good Display Ad

With the onset of digital marketing, brands are working 24x7 to reach out to potential customers. Digital marketing has made it possible. Over the past few years, brand communication has become a lot easier. This is why various brands these days use display ads to always be in the public eye and stay relevant. But how do you ensure you always end up making a good and effective display ad? Here are 3 tips:     

      1.     Use Rich Media

Rich media ad builders are readily available these days for brands to use. Not to mention that it is a major upgrade over static media ads that brands used to make earlier. Static media ads are flat-file images with some text on them. For example, you can think of JPG and PNG. But rich media allows you to use video and sounds to make an ad even more interactive. They even allow a user to interact with the ad with the cursor. The introduction of rich media ads has entirely changed the way brands interact with their audience online. It has now become a crucial tool to reach out to the right audience.

       2.     Link to a Relevant Landing Page

A frequently encountered problem with display ads is that they offer a discount, and when you click on the call-to-action button, it takes you to the website’s home page with the said offer nowhere to be found. As a result, the users are left to try to find the page by themselves. Although this can keep the retention time high, the rate of conversion will always be low. As a thumb rule, always link the relevant landing page to your ad. This will ensure that the person who finds your ad interesting, they are directed to the offer/page they were promised.

        3.     Avoid Clichéd Call-to-Action

Call-to-action options like ‘Click here to know more’, ‘Visit now’, and more have become clichéd. It was all the rage and go-to text for the longest time, but now people are tired of reading to it. A brand has to continuously reach out to its audience in new ways to stay relevant. If they use the same old methods of advertising that they have always used, the brand will also become dated. The trend these days is to write a long call-to-action. For instance, if your brand is a job portal, an appropriate call-to-action can be ‘Find your dream job today.’ This call-to-action serves two purposes: 1) It invites people to visit the website; 2) It directly tells what the brand offers. It’s clear communication at its best. Similarly, you can think of new call-to-action texts for different display ads.

To stay as a relevant brand in modern times, brands have to stay updated with what’s trending and what’s working. Good brands always know what’s working with people these days, and the best brands think of creative ways to start new trends. So, the creative use of rich media ad builders can be a good place to start with when it comes to creating good display ads.

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Created on May 28th 2021 06:21. Viewed 306 times.

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