4 Reasons Why Every Business Should Opt for Rich Media Advertising

1. It Has a High Interaction Rate

When an advertisement has a higher interaction rate, it increases brand awareness, purchase intent, and message association. One of the key benefits of rich media ads is that they allow the brands to capture the attention of customers by prompting them to engage with the ad and provide a more personalised and interactive experience. As a result, the clickthrough rate increases

2. It Doesn’t Affect the Browsing Experience 

One of the key problems many users face is this: when they visit the landing page of a website, they are bombarded with pop-up static ads. The user spends the next few seconds finding the close button. Many brands even make the close button small and hide it in the corner to make it even more difficult to find so the user sees the ads for a longer period. This negatively impacts the user experience. But with rich media ads, they can see the ad while checking out the website and the ad is not a hindrance. Further, the user can choose to interact with the ad, handing over the control to them. 

3. It is Scalable and Measurable

In a static display ad, there are only 2 things a brand can measure: impressions and clickthrough rate. However, a rich media ad brings in several more metrics to assess the performance of an ad. In other words, an interactive ad enables the brand to observe more subtle browsing behaviour of the users. This includes the impressions, number of people who interacted with the ad, the percentage of video they watched, and the clickthrough rate. The more metrics a brand can get from an ad, the more qualitatively they can understand user behaviour and assess how an ad is performing. Consequently, it empowers the brands to make ads that are much more impactful than their previous ads and constantly improve on them.

4. It Helps Build Awareness Faster

One of the key reasons why rich media has become a common tool for brands and advertisers is because it helps create a strong foothold in brand awareness. If a brand wants to improve its brand favourability, rich media ads are the best way to do that. A person who sees a rich media ad is much more likely to interact with a brand than after seeing a static ad. 

In other words, rich media is a tried and tested method of advertisement. It always proves to be effective, which is why so many brands now opt for it. For advertisers, it is the go-to tool for marketing. As a brand, if you want to maintain your edge in the market, rich media ads are the way to do that.