What Makes an Exhibition Display Stand Look Good?

A company or business that wants to attract more and more visitors to an exhibition or trade show must have a display stand. And the design of the stand is incredibly important if you truly want to promote brand awareness and grab the attention of your visitors. When there are countless stands packed into a single location, it is not easy for attendees to notice each one. Hence, your stand should be interesting enough that visitors want to come to you before they know who you are!

While it looks quite easy to come up with bespoke exhibition design, many companies go wrong and end-up messing up with their marketing quests at the exhibition or trade show. Therefore, you must consult with professional exhibition stand designers in India to get a decent exhibition display stall or stand to meet your objectives and have the following qualities:

Visually Appealing

To ensure your success at the exhibition or trade show, you must have a visually appealing exhibition display stand. To make it stand out, you can utilize the combination of bold and soothing hues, eye-catching video displays, and unusual design. However, make sure that your design should be as professional as possible. It means you must ask your stand designer company to use images that are of high resolution for their intended size, crisply printed graphics along with constantly used brand colors in the design.

Proper Lighting

No matter how good your design is, it is of no value if the lighting is not appropriate. It is one of the most important elements of a good exhibition stand design. It is because good lighting helps in attracting more attendees. As a tip, your stand must have an eye-catching lighting system that is not too bold or not too dull. A monotonous lighting system cannot draw the attendees’ attention. Therefore, you should emphasize this element as well.

Quality Materials

Another important thing in defining a decent and good exhibition display stand is the quality of material used. A decent exhibition stand design should have high-quality materials used in the construction. Attendees to an exhibition or trade show are most likely to visit the stall constructed with high-quality materials. Therefore, you need to tell your stand design contractor to use highly-quality materials so that you can attract more and more visitors.

Visitors’ Engagement

Once visitors are at your stall, you surely want to engage them so that they will get a great lasting impression of your business. Thus, find innovative and new ways to engage people that come to see you. For instance, you can get them involved in a game or activity, give them a free product demo, and offer them a comfortable seating area with refreshments. No matter what method you use, it should be suitable for your business and have a little fun.

Promotional Items

Even though promotional items can be tricky, if done right, they help you boost your brand’s presence and allow your visitors to remember you. Many businesses seem to hop on promotional items website and get their business logo printed on the random items. Do you think that anyone is going to use a cheap key-ring with the company’s logo on it? If you are spending money on such items, make sure it is something that people want or care about. Always offer useful items that can be used further. Rather than novelty trinkets, you can use reusable tote bags, water bottles, memory sticks, etc.

Keep it SIMPLE

A decent and good-looking exhibition stand is always simple. Never complicate the design of your stand to the extent that the attendees fail to understand. Therefore, keep it as simple as possible. Even research shows that people are most likely to visit a simple yet visual delight exhibition stand than a complicated one. It is because getting information from such stands is easy.

Final Words

Along with the points listed above, the people manning your stand at the exhibition are extremely important when it comes to your success and how your brand is perceived. You must have personable, knowledgeable, and confident people to manage your stand because scruffy staff or pushy salespeople will do nothing positive for you. Lastly, integrate all these points in your exhibition display stand and get ready to enjoy the success.

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Created on Mar 6th 2020 04:45. Viewed 356 times.

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