3 steps to improve your catalog marketing effectby Rai K. The Best Book Printers In China
In fact, the printing effect of the catalog will directly affect your catalog marketing effect. Therefore, improving the printing design and printing quality of the catalog will brighten the customers' eyes and become interested in your company and products. Catalog printing can arouse consumers' interest in reading through visual effects, which can effectively enhance the artistic effect of catalog printing and achieve the purpose of publicity.
The catalog design should be concise, but "concise" cannot be understood as "simple", it should be a highly condensed content of the entire catalog.
1. The catalog printing color
Each country and region has a different perception of color. Therefore, targeted investigation and research are required before catalog printing and design to better adapt to the habits of consumers in different places.
2. The catalog printing design
Enterprises need to fully convey the information they want to convey to the designer. The designer must clearly and accurately convey the content and image characteristics of the catalog printing and design through his own professional skills.
3. The catalog printing ink
There are many types of inks for catalog printing. According to different printing methods, the common types of inks can be divided into four categories: lithographic printing inks, letterpress printing inks, gravure printing inks, and screen printing inks.
A good catalog printing ink must have the characteristics of high purity, high saturation, high light resistance, high transparency and good water resistance.
The quality of the ink directly affects the quality of the printed matter. When printing catalogs, you can choose suitable inks according to different paper and catalog design requirements. For example, when the color is heavy, you need high-purity and high-saturation inks. There are many special papers because the color reproduction is not accurate enough, so it is necessary to choose good inks for performance.
Created on Apr 5th 2021 21:46. Viewed 219 times.