One Thing That You Can Do To Generate Free Publicity And Quality Leads
I am going to tell you a wildly profitable automotive marketing strategy you would probably reject... but I?m going to tell you anyway because IT WORKS.
In fact, this is one little thing you could do that will instantaneously give your business the power to draw in quality customers who pay more, stay longer and refer repeatedly.
And like we said, you will probably reject it ?AT FIRST, but once we break this down into manageable pieces (and in plain English); you?ll be chomping at the bit to get started.
Yet before I let you in on this powerful marketing secret, let me just say this:
If you're feeling the effects of tightening wallets, scarce credit and the fear based economic recession then you know you require more horsepower than ever before to persuade somebody to release their iron fist and spend cash at your store.
The significance of confidence and value has been previously discussed by us. We have discussed the change that's occurring in consumer confidence and spending habits.
Unfortunately, these dynamics aren?t getting better. As a matter of fact, they have gotten worse. So what that means is if you are a dealer looking to get by with a little marketing or maybe even sloppy marketing... or not tracking your marketing effectiveness all together, you are in fact in trouble.
The good news is that you do not have to stay in this kind of trouble forever. You can swing the dynamics of this new economy back in your favor. And what I am about to tell you would help you do just that.
So what?s it? What is this magic thing that could instantaneously give your business a swift kick in the proverbial pants and have you attracting a lot more clientele than you have ever gotten even in the good times?
Write a book.
Seriously? write a book.
I am going to give you a minute to either 1) stop laughing or 2) stop huffing and puffing and spouting off all the reasons why that will never work for you. In fact, some of the excuses going through your head likely sound a bit like, ?I can barely write my name,? or ?I don?t have anything to say? or ?Who is going to read it??or better yet?. ?I don?t have time to write a book! I have a BUSINESS to run?.
But that?s all nonsense and I am going to give you a proven blue print to pump out a book targeted to your perfect customer that will automatically position you as an expert in your field this very year.
As you might know we published our very first book, Gravitational Marketing; The Science of Attracting Customers in March of 2008. When we wrote that book we didn't do it the conventional way (we don't do anything the conventional way). When we wrote our book we were on a national seminar tour putting on 2-day seminars around the country. When did we have time to write a book?
Well we did not but we found time and we have done it for several of our VIP clients since.
Here?s how we did it?and how you can too:
1. Sit down and make an outline of the ten major questions or concerns your customers have when buying and financing a car.
2. Find someone to ask you those questions in an interview style setting. Answer the questions as if you were talking to a consumer on the lot. Explain in plain English and answer the questions making use of illustrations and stories. Record the interview.
3. Send the video recording to a transcription company who will transcribe it for you and gives it back to you as text.
4. Find a local newspaper writer or editor and hire them to edit the transcript into more flowing prose.
5. Find a graphic designer to create a cover and layout the inside. Put your picture on the front of the book.
6. Send the book to 48HrBooks.com and have copies made. You can do small runs and still get them under $4 a piece.
Writing a book positions you as a leading expert and authority in the market. It elevates you over all your rivals, decreases buyer anxiety and distrust and speeds up the sales process.
A book even opens several doors in terms of local media exposure and free publicity possibilities for your dealership.
Writing a book with our method takes a bit of work upfront but it's something which pays dividends for the life of your career.
So what are you waiting for? It is time to start!
In fact, this is one little thing you could do that will instantaneously give your business the power to draw in quality customers who pay more, stay longer and refer repeatedly.
And like we said, you will probably reject it ?AT FIRST, but once we break this down into manageable pieces (and in plain English); you?ll be chomping at the bit to get started.
Yet before I let you in on this powerful marketing secret, let me just say this:
If you're feeling the effects of tightening wallets, scarce credit and the fear based economic recession then you know you require more horsepower than ever before to persuade somebody to release their iron fist and spend cash at your store.
The significance of confidence and value has been previously discussed by us. We have discussed the change that's occurring in consumer confidence and spending habits.
Unfortunately, these dynamics aren?t getting better. As a matter of fact, they have gotten worse. So what that means is if you are a dealer looking to get by with a little marketing or maybe even sloppy marketing... or not tracking your marketing effectiveness all together, you are in fact in trouble.
The good news is that you do not have to stay in this kind of trouble forever. You can swing the dynamics of this new economy back in your favor. And what I am about to tell you would help you do just that.
So what?s it? What is this magic thing that could instantaneously give your business a swift kick in the proverbial pants and have you attracting a lot more clientele than you have ever gotten even in the good times?
Write a book.
Seriously? write a book.
I am going to give you a minute to either 1) stop laughing or 2) stop huffing and puffing and spouting off all the reasons why that will never work for you. In fact, some of the excuses going through your head likely sound a bit like, ?I can barely write my name,? or ?I don?t have anything to say? or ?Who is going to read it??or better yet?. ?I don?t have time to write a book! I have a BUSINESS to run?.
But that?s all nonsense and I am going to give you a proven blue print to pump out a book targeted to your perfect customer that will automatically position you as an expert in your field this very year.
As you might know we published our very first book, Gravitational Marketing; The Science of Attracting Customers in March of 2008. When we wrote that book we didn't do it the conventional way (we don't do anything the conventional way). When we wrote our book we were on a national seminar tour putting on 2-day seminars around the country. When did we have time to write a book?
Well we did not but we found time and we have done it for several of our VIP clients since.
Here?s how we did it?and how you can too:
1. Sit down and make an outline of the ten major questions or concerns your customers have when buying and financing a car.
2. Find someone to ask you those questions in an interview style setting. Answer the questions as if you were talking to a consumer on the lot. Explain in plain English and answer the questions making use of illustrations and stories. Record the interview.
3. Send the video recording to a transcription company who will transcribe it for you and gives it back to you as text.
4. Find a local newspaper writer or editor and hire them to edit the transcript into more flowing prose.
5. Find a graphic designer to create a cover and layout the inside. Put your picture on the front of the book.
6. Send the book to 48HrBooks.com and have copies made. You can do small runs and still get them under $4 a piece.
Writing a book positions you as a leading expert and authority in the market. It elevates you over all your rivals, decreases buyer anxiety and distrust and speeds up the sales process.
A book even opens several doors in terms of local media exposure and free publicity possibilities for your dealership.
Writing a book with our method takes a bit of work upfront but it's something which pays dividends for the life of your career.
So what are you waiting for? It is time to start!
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Comments (3)
Sean North12
Business
a great set of marketing tips that are useful to any marketer and writer
Karen L.10
Personal Development
If I ever get around to finishing my book I'll be able to figure out if this works! ;9) Excellent tip, thank you.
Mariana Norman8
Great insight and a very good info indeed ...