How To Get More Customers And Sell A Lot More Cars By Spreading Your Message
Will you actually implement great automotive marketing on a budget?
Absolutely
Of course the over-priced promoting "gurus" or promoting reps won't tell you this. These are the people who want you to believe "marketing" requires an enormous investment over a prolonged amount of your time--which can only be done by the professionals.
"Image," "brand," "awareness," and "exposure" they cry... as they inch closer and closer to your wallet.
Then of course they confuse you with industry jargon simply so you have got no way of understanding what's being done and what sort of results you can truly expect with such a campaign.
That's hard enough to stomach for a rich dealer, let alone a small, used car dealer who can't fathom spending $3000 for one ad merely to "get their name out there"and "hopefully" generate some leads.
But we're here to tell you this whole marketing thing doesn't need to be sophisticated or even that expensive. In fact advertising and design companies want you to think it's, because that's how they make their money - charging small businesses, like car dealer marketing, a lot of cash to manage a process that appears terribly complex.
In fact, maintaining a high quality image and building a strong brand is truly pretty easy?and we're about to show you some high-end marketing and advertising tricks you'll be able to implement immediately-even on a budget.
Here's the deal. A lot of what individuals assume about branding and image doesn't really count. What matters is that you sell cars. And from experience, spending a large amount of cash on a high-end design business won't essentially achieve those goals either.
Don't get me wrong-- having a professional and polished image will make a big difference in developing trust with prospective customers. And a spiffy look can help you look larger and better than you really are (and more safe than your other used automobile competitors).
BUT, it doesn't require a small fortune to get the job done.
With the info given in this article, you'll learn the tools and methods essential to freshen up your look and makeover your entire image - as well as your brand, business cards, stationary, website, and leaflets - in about 2 weeks for not much more than a 99 Taurus at the auction.
So with that said, here are our best suggestions in beefing up your dealership's marketing and branding efforts on a dime:
1. Don't Waste Money on "Perfect"- Good Enough is Good Enough
No one cares about your brand or web site more than you do. So don't get anxious and obsessive about the method and spend more cash (and time) than required on these things.
Merely shoot for a polished, professional and simple look. You don't need funky, over the top or award winning designs.
Ideally, you'll want to work with a designer to make sure a clean and professional site or logo, but simply know from the start you won't need the most expensive package or the needless bells and whistles they have to offer.
2. Brandscending
Yes, we made this word up. It's a hybrid of branding and transcend. What we mean by brandscend is to rise on top of traditional branding plan. Most people think branding is something that's accomplished over a long amount of your time with a heap of effort and money. That's true.
But that's not the only means to achieve a strong brand presence and a solid image (that of course nobody in the business can ever tell you).
Therefore rather than listening to the marketing representatives and removing an costly "branded" ad for 10 months straight simply to "get your name out there", you'd do just as well with your cash developing and maintaining a polished image and consistently utilizing it in all of your efforts --i.e. signs, commercials, mail, print ads, shirts, letters and website, to further promote the worth of your brand.
3. Company Identity
The standard worth for a company identity package (logo, letterhead, business cards and envelopes) from a reputable design company is about $3,000. Ouch!
But did you know that a lot of terribly proficient graphic designers moonlight as freelance entrepreneurs? And without the costly overhead of running a firm, their rates are A LOT cheaper. And by much less, we mean as much as 90% less.
Yes! That means you'll get a complete and professional company ID package for as little as $300 by working with some on-line outlets. Merely search "corporate identity" on Google and you will find a long list of options.
Everything Else
Once armed with your new look and logo, you can hire a local graphic designer (or one of the people you found on-line) to use that logo to your signs and banners. You can visit an embroidery store and have your logo added to golf shirts and hats. You'll be able to find the best site to get distinctive name tags with your new design.
The sky is the boundary. You'll be surprised how proud you may be to display your new image in as many ways as you can. And you must - that?s how you make it pay off.
Who This Doesn't Apply To
If you're the sort of individual who will require an executive board meeting to make a decision on new logos and the headline for your web site these ideas probably aren't for you.
Simply like it's not always convenient to shop around or clip coupons for the best deal, you'll must be ready to be flexible and somewhat patient when addressing people via the internet. That's the trade off to buy a brand new fancy look for your business for dimes on the dollar.
Absolutely
Of course the over-priced promoting "gurus" or promoting reps won't tell you this. These are the people who want you to believe "marketing" requires an enormous investment over a prolonged amount of your time--which can only be done by the professionals.
"Image," "brand," "awareness," and "exposure" they cry... as they inch closer and closer to your wallet.
Then of course they confuse you with industry jargon simply so you have got no way of understanding what's being done and what sort of results you can truly expect with such a campaign.
That's hard enough to stomach for a rich dealer, let alone a small, used car dealer who can't fathom spending $3000 for one ad merely to "get their name out there"and "hopefully" generate some leads.
But we're here to tell you this whole marketing thing doesn't need to be sophisticated or even that expensive. In fact advertising and design companies want you to think it's, because that's how they make their money - charging small businesses, like car dealer marketing, a lot of cash to manage a process that appears terribly complex.
In fact, maintaining a high quality image and building a strong brand is truly pretty easy?and we're about to show you some high-end marketing and advertising tricks you'll be able to implement immediately-even on a budget.
Here's the deal. A lot of what individuals assume about branding and image doesn't really count. What matters is that you sell cars. And from experience, spending a large amount of cash on a high-end design business won't essentially achieve those goals either.
Don't get me wrong-- having a professional and polished image will make a big difference in developing trust with prospective customers. And a spiffy look can help you look larger and better than you really are (and more safe than your other used automobile competitors).
BUT, it doesn't require a small fortune to get the job done.
With the info given in this article, you'll learn the tools and methods essential to freshen up your look and makeover your entire image - as well as your brand, business cards, stationary, website, and leaflets - in about 2 weeks for not much more than a 99 Taurus at the auction.
So with that said, here are our best suggestions in beefing up your dealership's marketing and branding efforts on a dime:
1. Don't Waste Money on "Perfect"- Good Enough is Good Enough
No one cares about your brand or web site more than you do. So don't get anxious and obsessive about the method and spend more cash (and time) than required on these things.
Merely shoot for a polished, professional and simple look. You don't need funky, over the top or award winning designs.
Ideally, you'll want to work with a designer to make sure a clean and professional site or logo, but simply know from the start you won't need the most expensive package or the needless bells and whistles they have to offer.
2. Brandscending
Yes, we made this word up. It's a hybrid of branding and transcend. What we mean by brandscend is to rise on top of traditional branding plan. Most people think branding is something that's accomplished over a long amount of your time with a heap of effort and money. That's true.
But that's not the only means to achieve a strong brand presence and a solid image (that of course nobody in the business can ever tell you).
Therefore rather than listening to the marketing representatives and removing an costly "branded" ad for 10 months straight simply to "get your name out there", you'd do just as well with your cash developing and maintaining a polished image and consistently utilizing it in all of your efforts --i.e. signs, commercials, mail, print ads, shirts, letters and website, to further promote the worth of your brand.
3. Company Identity
The standard worth for a company identity package (logo, letterhead, business cards and envelopes) from a reputable design company is about $3,000. Ouch!
But did you know that a lot of terribly proficient graphic designers moonlight as freelance entrepreneurs? And without the costly overhead of running a firm, their rates are A LOT cheaper. And by much less, we mean as much as 90% less.
Yes! That means you'll get a complete and professional company ID package for as little as $300 by working with some on-line outlets. Merely search "corporate identity" on Google and you will find a long list of options.
Everything Else
Once armed with your new look and logo, you can hire a local graphic designer (or one of the people you found on-line) to use that logo to your signs and banners. You can visit an embroidery store and have your logo added to golf shirts and hats. You'll be able to find the best site to get distinctive name tags with your new design.
The sky is the boundary. You'll be surprised how proud you may be to display your new image in as many ways as you can. And you must - that?s how you make it pay off.
Who This Doesn't Apply To
If you're the sort of individual who will require an executive board meeting to make a decision on new logos and the headline for your web site these ideas probably aren't for you.
Simply like it's not always convenient to shop around or clip coupons for the best deal, you'll must be ready to be flexible and somewhat patient when addressing people via the internet. That's the trade off to buy a brand new fancy look for your business for dimes on the dollar.
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