Know The Two Automotive Marketing Untruths That Every Car Dealer Should Avoid - Part 2

In the first part you might have learnt about the myth 1 now, let us discuss about the second myth that a marketer has to know in order to succeed in his business -

Myth #2: "You Can't Manage Word-of-Mouth Advertising"

We genuinely feel sad for anyone who believes this.

We've polled thousands of people and over 90% agree that the best type of marketing is word-of-mouth advertising.

Why?  Because it's FREE and it produces a higher primed prospect.  Someone else primarily volunteers to speak about their experiences and offers a great recommendation for your store.  They then support their peers to check you out and new leads flock to your dealership as a result.

What higher advertising might you ask for?

Yet nearly everybody thinks word-of-mouth is impossible to control. That's nonsense proliferated by the pay-per-advertise media. They don't need you to search out that there's a manner to manage the best advertising method of all - the one that's 100% free.

We're here to tell you that you just can. We won't mislead you and tell you that it's easy. It's not. However it is free, and when it works, it works in a very BIG WAY.

While I can't get into all the main points of controlling word-of-mouth advertising in this text, I can tell you that dealers who are successful in this space should be sensational. To do that you'll want a minimum of one of the following key attributes:

1) Fun
2) Unique
3) Risk Taker
4) Interested
5) Visible
6) Credible
7) Spreadable
 
However bear in mind, the flexibility to regulate this elusive and desired type of automotive advertising is only available to people who have flushed their systems of all of the ancient garbage.  These are the automotive dealers who learned how to figure smart, not hard as it relates to their marketing.

And the nice news is that you can be the dealer who capitalizes on word-of-mouth advertising this year.

This can be only done by the best of the best-or those fixing to be the best.  By reading this information thus far, I'm visiting venture that you're in that category. Most people don?t do what you're doing right now.  So if you merely take this info and use it, people will notice you. People can TALK ABOUT YOU! People will begin to gravitate toward you.

The trick is to position yourself as an expert and start promoting to individuals who want to listen from you by solving their issues, building emotional bonds with them, connecting with existing emotional anchors and having fun whereas doing so.

And after all when you become that expert, that friend, that resource center or that client advocate, word regarding you and your store can unfold like wildfire.

Like I said, it's not easy or designed for dealers stuck in a "status quo" frame of mine.  There are multiple steps and layers to making this happen, which again, can?t be lined in this simple article.