Know How To Supercharge Your Car Dealer Marketing And Branding Efforts

If you actually need to get the largest bang for your dollar, there's an additional step to take once the car dealer marketing and branding work is finished-which is creating an surroundings where individuals really WANT to buy a car.

So many folks blame the economy for his or her lack of sales... but in 90% of cases, it's not the financial system-it's the EXPERIENCE you give them.

Let's be honest... many used car lots have very little area to work with and can be pretty ugly. Will this equate to fewer customers and less gross? At some level yes!

But by setting yourself apart from your competitors through your image (on paper and in person) you'll successfully scale back the occurrence of commodity shopping.

One method to remove yourself from the commodity car game is to make your dealership marvelous. You head to your dealership each day so you take the surroundings for granted. Think about the first time you go to a new place - a brand new restaurant, a friend's home or an amusement park. Your eyes are opened wider and your brain is processing new information. You notice everything. It's just what we do. Many of your prospective customers are seeing your dealership for the very first time and their eyes are wide open and taking it all in.

A nice experiment to make sure your customers are "taking in" the correct scenery is to physically walk through the front door of your dealership or your service department as though you were a patron.   What are the first sights, smells and impressions you experience?  How do they make you feel as a "paying customer".  If you don't like what you see, fix them suitably.

It only takes seconds to create a first impression. What will your dealerships say in a fraction of a second?

Which vehicles are on the front line? Do you have banners and signs that match your image and marketing? Is the sale you promoted in the paper truly taking place? Is the personal experience as professional as the corporate logo?

Nevertheless one amongst the easiest and cheapest ways in which to boost the client's experience is to CLEAN THE PLACE UP.  This could sound obvious, however is so often overlooked. People like clean environments unless they live in a cave. Even the folks who we know to be filthy don't like to travel out to places and be dirty and filthy.

If your store is screaming for some TLC, employ a cleaning service and get the place cleaned up. Don't overlook the carpets, windows and concrete too. If the carpets can't be efficiently cleaned to appear new, get rid of them and start fresh.

A pleasant coat of paint will do a lot to enliven the place too. A fresh coat on both the inside and the outside of your building each few years (and touch ups when needed) can do more than you would assume on the mental state of your clientele. However don't take our word for it...next time you see Sherwin ask him.

Your objective as time goes on should be to try for a congruency, or a sameness, between your advertising, your image, and the truth of shopping at your store.

As you achieve a consistent level of professionalism in your automotive marketing, your image, and the experience you offer, your brand can begin to rise in value, making your job of selling and closing easier each year....all for a fraction of the price of working with overpaid design or promoting experts!