Email Marketing - The Money Is In The List!

One of the most important things in an Internet Marketing business is a list of contacts.  

Just as in any other business, online businesses also need to build relationships with their customers. Subscribers are the contacts on your lists that are the most valuable asset of your online business.

 Therefore, list building leads to building relationships, which in turn encourages prospects to visit your website, sign up and get closer to buying your offer. 

But people are not just going to flock to a website and leave their contact information! To attract them, they must perceive some value. The first thing they are going to think about is how they will benefit from giving you their contact details. That is why every business that does online marketing must build its own lists, targeted at specific prospects. It is time consuming. You have to work really hard. But in the end, you will directly enjoy the fruits of your efforts.  

Everyone talks about his or her optin lists. It is their treasure. They are always looking for new and innovative ways to build their lists to keep visitors coming to their sites continuously. They offer various things to the prospective customer like free reports, ebooks, software, memberships, services etc. just to get their email address and other identifiable information.  It is essential to keep following up with people who might be interested in what you are offering. Only when you have a growing list can you facilitate your users to visit your site. It grabs their attention and takes them to those areas of the site that are of particular value to them.  

Is it not sufficient to have a few hundred contacts? In online marketing, not every visitor buys from the site he or she is visiting. Sure you may have built a huge database of contacts, but unless each one is a qualified contact, there is no guarantee that they will take any purchase-related action when they visit. Even in the offline world, you usually cannot get a buying decision out of your prospect right away it takes not less than 5 visits unless they are desperately in need. 

Again, if you deal with more than one product, different visitors may be interested in different products. That is why you have to get your visitors email id and name as they browse through your site. This will let you plan a frequency at which you can remind them and keep them updated about current offers to keep the sales coming in. You must use ethical methods to build your lists. The worst thing in Internet marketing is acquiring a bad reputation, because that will ensure that you can never do business again. 

For any online business to grow, there must be an optin list. Building this list is an ongoing process if the business is to survive. More than anything else, marketing and emailing a list that has consented to receive your information is important. It is the only way that can build customer loyalty and build your bottom line. If you expect your customers to recommend you to others, you must follow ethical methods of building your lists.

Online marketing is such a continually evolving business that you have to constantly keep in touch with how your competitors are doing and what methods they are using to succeed in this line. You have to keep on trying new things, innovate and test whether your efforts are bringing in the desired results.  Some people are content with trying proven methods that have worked for years for others, while some prefer to take the chance to try new methods. Once in a while, there is a revolutionary system that is experimented with and found extremely effective for those prepared to grab the opportunity.

Good luck with your list building! For more information on Email marketing and list building please see the SuperSignUpSystem.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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Comments

Amaka Adindu   Business & Social Media Coach The money is in the list! Sep 3rd 2010 20:10

Bipin Shah   Self Employed List Building Is The Best Money Sep 4th 2010 00:30

Betina Y.   Internet Marketer Always build Value in your relationships online and your brand, list and income will grow! Sep 4th 2010 02:08

John Abello   SEO Specialist Yes you are right, the money will come in if you have a good list. Sep 4th 2010 03:55

Franto Hruz   Online Income Systems Development If you do it right, you make the money building your business and your list will grow on it's own - that's the VIRAl path to success! Oct 16th 2010 00:37