How To Write An eBook

When charting out your Resell Rights business plan, ask yourself the following questions (and answer them well so you can have a better chance of making your plan successful!):

• What niche market should I cater to?

We have discussed this earlier. Be sure to target an existing niche with a huge demand that people are willing to pay for. If you are targeting kids, for instance, the chances of kids under 18 having their own credit cards are practically zero, and not every kid can convince his or her parents to use their credit cards, too, right?

Take residual income into consideration as well when choosing your niche. What membership site or service that people are willing to subscribe to monthly?

• How to write and architect your eBook?

Good writing is a skill I trust you already have as an eBook author. However, you must be able to strategically place your advertisements and recommendations in the form of your own link or affiliate IDs in some places of your eBook not too little and not too many, either. We will discuss this in detail in the coming chapter.

• How to architect your Resell Rights terms and conditions?

This is one of the most crucial success factors in your Resell Rights plan. A poorly elaborated and less-restricted terms and conditions can be responsible for foiling your plans to residual riches. Also, the other half of the success factor is what you really do when a reseller breaks the rule and you have found out. More on this one in the coming pages.

• How much to price your product?

Depending on the quality and amount of information you dispense in your eBook, you must price your product reasonably as this is another critical success factor.

Tip: Amount figures with the 7 at the end is normally attractive in the Internet Marketplace thus makes the digital product in the hot spot. Examples: $27, $37, $47, $67, $97, $167, $197, $247, etc.

• What kind of Profit Centers do you want to build into your product?

It would not make any sense selling your eBook with Resell Rights if your product does not have any affiliate IDs which are at least 2-tier. However, you can choose to sell your eBook together with its Resell Rights or separately, which would obviously cost your reseller more if he is to acquire the Resell Rights to your product.

Tip: Sell your eBook together with its Resell Rights, whether it is Basic or Master Resell Rights. You want to make your eBook easily available for your resellers to resell thus encouraging viral marketing without any effort on your part. Quite simply, your efforts are one-off and they get paid residually if done right.

• What to equip your resellers with?

The reason some people choose to make money as resellers is because they want to get started with a product and everything set up in the shortest time possible. They are probably not good in creating products. Perhaps, they would like to make money as soon as possible. Or they hate guesswork. But one thing is for sure, they all like the idea of residual income.

As the eBook author, you eliminate as much guesswork as possible and make it easier for them to set up their own business to resell your eBook. They need a sales letter give them. They need web hosting give them (if you do not own one, at least refer them with your affiliate link). If they do not know how to write advertisements write for them.

You want to get your resellers started as soon as possible. Remove as many chores as possible from their hands as their time is better focused on marketing. In this manual, I detail to you how you can equip your resellers to the max so that they have no excuse NOT to resell your eBook for you.

• How and where to market your product for upfront sales?

This falls pretty much under Internet Marketing, but I will show you some of the most effective methods that I and other Top Internet Marketers use to market our own product or service that you can follow, too. It makes sense to follow what is already working rather than trying to reinvent a wheel. (What other shapes does a wheel come in besides round?)

• How to get resellers to market for you willingly and aggressively?

The Internet marketplace is flooded with tons of Resell Rights eBooks. Why should resellers choose to resell YOUR eBook over others?

Call it USP (Unique Selling Position) if you want to, but you must give resellers very good reasons to market your product willingly and aggressively (and not to mention, fully motivated, too). Not to worry about this as I will show you how you can achieve this as well.

• Where and how to get your own residual income opportunity built into your eBook?

You can either create your own membership site or service or join an existing program yourself, which you can confidently recommend in your eBook. The program:

• Has residual income opportunity 2-tier affiliate program, MLM, or matrix.

• Is relevant to the theme of your eBook.

• Is something your customer or reseller will likely subscribe to after reading your eBook. For example, if you wrote an eBook on starting an Internet Business, the reader will likely need web hosting and domain name to start with so you provide those via your own link or affiliate link.

Also, if your reseller wants to rebrand the affiliate links within your eBook into his, how much would you charge him? $10? $15? $30? Or free as an incentive for joining a paid recurring program under you?

The Tools You Need For Your eBook