Website Make-Over - Presentation Is Everything!

Okay, so you're kinda new to the world of internet marketing but you understand the basics of selling a digital product. You've spent several weeks putting your eBook together, writing it entirely by hand, researching your niche and getting to know your subject inside out. Now it's time to present your product to the marketplace ready for selling..

You set up a website, slap on your eBook and sales page and drive traffic to it. You wait for that first sale to come in.. but nothing happens. You try adding more value to your product by writing a better sales page and improving on your eBook but still not a single poxy sale.. Why is this? The answer is simple.. it's all in the presentation!

Although the content play's a large role in the quality and success of your product, you're not even going to make a single sale or receive a second glance if your product looks like a pile of (insert your word here).

I don't know about you but there is no doubt in my mind that people are naturally attracted to beauty and are generally not interested if it doesn't appeal to their senses.

Think about it, would you buy a physical product if the packaging was damaged or awful? Even though you know there's probaby nothing wrong with the product inside you'd still probably pick the one without the damage or bad packaging on it wouldn't you?

To make matters worse, you and I both know that the internet is becoming more and more saturated with many digital products, some of which are direct competitors in your niche. And with so many people investing in more resell rights eBooks and 'make money' opportunities, there is no sign this slowing down.

That said, making your product stand out of the crowd is going to be a challenge. Forget the quality of the product, or how good you think it is, if you can't grab your prospect's attention within the first 5 seconds you might as well give up. They will be clicking the back button on their browser in no time.

First impressions count! What do you think will happen when two marketers sell the same resell rights product at the same time, using the same marketing techniques and same price?

There is no more uniquness because they both look exactly the same and the customers wouldn't notice a difference. One marketer will end up under-cutting the other, both prices will drop and both products will de-value until neither can make a profit and the customers are left reluctant to buy because of the low price and the lost percecption of value.

But what if one took a little time to change and enhance the eCover and presentation.. who do you think will come out with more sales? So how do you improve your graphics?

Option 1 - Hire A Graphic Designer?

You can hire a graphic designer to get the job done for you.. that is, if you don't mind forking out at least $97 for having one professional eCover done for you. And that is ONLY one!

You might or might not have the money to afford a graphic designer. And if you need to have some adjustments made to the eCover, it might cost extra on your part to have the same graphic designer make any changes to the eCover. I don't think this what you really want, right? Let's check out your next option.

Option 2 - Buy A Tool Or Software For Graphic Design Tutorials

You can create an unlimited number of eCovers with such leverage that you suspect these wicked tools are ready to put graphic designers out of their job! But the question is: can you produce professional eCovers that you've been wanting so badly?

Whether you like it or not, you still need to have a certain degree of graphic designing skills to utilize such software. Some generic eBook cover creators are not fit for the job and produce laughable results!

In the worst case scenario your sales page can actually benefit from not having them in the first place! One top of this, many other marketers would have already invested in the same product, producing similar results which will only lead you back to square one again. This leaves us with the last option.

Option 3 - Do It Yourself Without The Help Of A Graphic Designer

Now you're talking! You can create an unlimited amount of eCovers all unique and all of professional quality and never fall into the trap of having the same 'look-a-like' product as the next marketer.

Unlike the first two options using a concise step-by-step tutorial will bring you on par with the pros, reduce the number of unsatisfactory results from using generic third-party software and save you money from hiring expensive graphic designers.

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