14 Unique Ways to Improve your Ecommerce Conversion Rate

The first step to owning an ecommerce company is getting traffic to your site. It’s important to optimize your ecommerce store for achieving the highest conversion rate.

Before ecommerce conversion optimization, first, understand your conversion rate. The conversion rate of your website is a measure of your performance. It is the percentage of people who visit your site and take an action such as purchasing.

Your site's quality and ease of use will determine how many customers visit it.

How to improve your ecommerce conversion rate?

1. Make your theme more modern.

It is all about the first impression. Your first chance to attract new customers is through your theme.

Make your site easy to use. Your site should not be overwhelming to potential customers. The layout should be clear and easy to navigate, with categories and shopping carts easily found.

Your brand should be represented. Your website should instantly give customers a sense of your brand, from colors and photos to font choices. This is especially important for your homepage.

Your brand must impress customers right away.

Your site should be mobile and desktop responsive and load quickly. It should detect the device that your customer is using to browse and load the appropriate version of your theme.

Large, high-quality images will grab customers' attention. Avoid putting too much text on your homepage. This will overwhelm your customers. Let your product images speak for you.

Your theme might look great, but it is difficult to customize or update. This could leave you with a website that doesn’t reflect your brand and can’t integrate with new features.

Customers won't stay long enough to see all the features of your theme, such as slide-out carts, search options, and quick views of product images if it takes too long to load.

2. Upload amazing product videos and photos.

Customers can't touch the product when they shop on your website. Instead, they rely on product photography. In ecommerce, a picture is worth a thousand words.

You need to connect the dots between the digital and physical worlds with your product images. This involves adding features that enhance their viewing experience.

Visitors will be able to see the product from every angle with features like a zoomed view or a 360-degree view. You need high-quality images that can be zoomed in without it looking grainy or pixelated.

For ecommerce businesses, video is becoming more popular as it allows you to show your product in action. Upload a video to help shoppers understand your product better. They'll click away if they don't understand the product's value immediately. This also allows you to showcase your product more dynamically.

3. Write detailed product descriptions.

Do a website audit. Does it give customers all the information they require? You need to provide adequate descriptions because shoppers cannot touch the product.

The buyer should be at the heart of product descriptions. They must appeal to their pain points and needs. Product descriptions should be similar to your product value proposition. They must quickly communicate the benefits of your product to the buyer.

Make product descriptions that are concise but not too long. It is easier to organize information into concise bullet points that are easy to read.

To increase your SEO and drive traffic to your website, make sure you use keywords that customers might type into search engines to find your product.

4. Free shipping and returns.

Free delivery is now a standard feature that customers expect and are used to.

If you offer free shipping to your customers, be sure to clearly state it on your website. The Daily Edited, for example, displays its free shipping policy in a banner at its top.

Free returns and exchanges are the second drivers of online purchases. A customer may want to return their product or exchange it for any number of reasons.

While this can be costly for retailers and could cause them to lose sales, having a good return and exchange policy speaks volumes about your customer service management. This policy is important because it can save clients time and money. A clear and simple-to-understand return policy is crucial to ensure seamless customer service.

5. Local delivery and curbside pickup are available.

Your customers get the best of both worlds with curbside pickup and local delivery. Customers have the freedom to choose how they wish to shop with you and don't have to wait for long shipping times. Although you may have once converted a customer, if they wait too long to receive their order, they might not return.

Local delivery is when you deliver packages to customers within a certain radius. This reduces shipping costs and packaging costs. Customers have a specific day to expect their packages. It also adds a personal touch to your store.

Customers can shop online and pick their orders up whenever they like with curbside pickup. It works just like local delivery and reduces shipping costs.

Set up curbside pickup by setting up a new shipping option, and allows customers to pay at pick-up if they choose. Customers should be informed about the times they can pick up their purchases and the time it takes to process curbside pickup orders.

This information can be done at checkout or via email.

6. Give discount codes.

Offering discounts can increase your conversion rate. 

For most customers, shopping for discounts is a part of their everyday routine. You can capture email addresses on your website and send special discounts to subscribers.

Launching a newsletter, especially if you don't have one yet, is a great way for customers to be kept informed about new products and sales. This will help you drive more traffic to your website.

Don’t forget to post offers to your social media followers. Then, drive urgency by putting an expiration day on the discount.

7. Streamline your checkout process.

Customers don't like a slow checkout process when they make a purchase. You increase the risk of customers abandoning their carts and decrease conversion rates if you make your checkout process too long.

People are often short on time, so they need the purchasing process to be fast and simple. Allow guests to check out so that customers don't need to log in to purchase.

8. Personalize your shopping experience.

Another way to increase conversion rates is to create personalized experiences for your customers.

Based on customer purchasing habits and interests, you can make product recommendations and upsell related products to customers.

Shoppers who clicked on a recommendation were twice as likely to return to your site again. It's not just increasing customer order sizes, it's also creating repeat customers.

9. You can add a live chat option.

It's easier to ask questions in a brick-and-mortar setting. However, online shopping can be more difficult because it's much harder to get prompt customer service. This could lead to a loss of sales.

Live chat offers little disruption to customer habits. This allows them to chat with store representatives and then continue shopping or browsing the internet. It provides a seamless experience that makes it more convenient.

Customers also have the option to respond to multiple customers at once, ensuring that they get their service quicker.

10. Let shoppers review products.

Enabling product reviews is one of the best ways to convert customers to visitors. Since shoppers cannot touch or feel your products, reviews are social proof that they are good.

Although allowing product reviews can lead to negative reviews, it also allows you the opportunity to correct any problems and make things right.

You should encourage product reviews on your website. Also, be sure to check for reviews about your business on sites such as Yelp or your Google My Business profile. Negative reviews should be addressed promptly, and not ignored.

11. Send abandoned cart emails.

You don't have to lose everything if a customer abandons their cart. To entice shoppers to return to your site and complete their purchases, you can send them emails. Personalize your email with images and links to products left behind. This will allow you to help them pick up where they left off.

These shoppers can be re-engaged by including a coupon code, low-inventory alert, or coupon code in your remarketing efforts. Customers will be more likely to buy if there is a sense that they are in urgent need.

12. A/B testing.

You can also test your ideas to find out what resonates best with customers. You can use A/B testing for your website and emails. A/B testing allows you to test two versions of the same content for different customers so that you can determine which one converts best.

To test different checkout configurations, you can use A/B testing to see which one performs best. You can also use A/B testing to test landing pages for conversion rates. A/B testing can be used in conjunction with marketing efforts.

13. Retargeting ads.

Retargeting ads is another way to get a visitor back to your site. These ads work when the customer abandons a shopping cart or simply browses your site.

Retargeting is a great way to get customers back to your site. An ad could be the perfect push to get someone to return to your site to complete the purchase.

14. Add trust signals to your site.

Trust signals can help increase your eCommerce conversion rates by making customers feel comfortable and confident that the data they send you is secure.

Final Thoughts

This checklist will help you optimize your ecommerce conversion rate.

You can create a website that converts by taking the time to prepare your website and your marketing campaigns.

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Created on Aug 16th 2022 00:37. Viewed 287 times.

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