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The Definitive Guide for Successful Amazon Marketing Services
by ioVista Inc. CEOAmazon is the biggest online retailer. More than 60% of online shoppers begin their product search on Amazon.
Amazon Marketing Services (AMS) allows companies to increase their product discoverability by placing targeted ads where customers are most likely to see them. It can be difficult to know where to begin when creating and maintaining a successful AMS campaign.
To help vendors understand these important tools, we have shared a definitive guide to Amazon Marketing Service.
The Essentials of Amazon Marketing Services
The three main AMS campaign ad types:
- Headline Search Ads
- Sponsored Product Ads
- Product Display Ads
Vendors can only bid on keywords that are relevant to their products for AMS ads and only pay customers who click on them. This keyword-targeted advertising ensures that only relevant ads are shown to shoppers searching for them.
Manage Successful AMS Campaigns
Vendors often use Amazon's Automatic Keyword Targeting algorithm once they have started an AMS campaign. Vendors also have the option to manually optimize AMS campaigns, by constantly testing new keywords and adjusting keyword bids.
Although vendors may expect to see increased impressions and sales through automated targeting, manually managed campaigns generate about 3x more revenue than automated campaigns over the same period.
Smart Investment
Although more customers search for products on Amazon than on any other online marketplace, vendors often spend more on AdWords campaigns than they do on Amazon.
Despite having lower conversion rates, AMS Cost per Click for popular keywords is still low. This is because potential customers are closer to the point of sale.
Ecommerce: Product Marketing at the Cutting Edge
While AMS campaigns are profitable in the short-term, long-term success with Amazon advertising depends on understanding how Amazon creates dynamic content.
Advertising is an essential tool but the product page is the final line. It answers all the shoppers' questions and closes the sale. It is a great way to guarantee seamless customer buying experiences and maximize your return on your advertising spend.
Final Thoughts
Amazon can be a great platform for selling products if you can understand its complex algorithm and invest in Amazon Marketing. It can be difficult, time-consuming, and costly to optimize your Amazon marketing plan by yourself. Amazon advertising is too attractive to ignore.
If you want to increase your Amazon sales in the most efficient way possible, you should consider hiring an Amazon marketing service provider.
With an Amazon marketing agency, you will have dedicated marketing professionals handling all aspects of marketing your product on Amazon. This includes creating compelling product listings and effective advertising campaigns.
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About ioVista Inc. 
CEO
14 connections, 0 recommendations, 57 honor points.Joined APSense since, September 20th, 2016, From Dallas, United States.
Created on Jul 19th 2022 05:12. Viewed 335 times.
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