12 Instagram Stats for Businesses in 2020

by Digi Markets Digital Marketing Company in India
  1. ·         1 billion people uses Instagram every month.
  2. ·         52% female and 48% male are active on Instagram.
  3. ·        Instagram users will spend an average of 28 minutes per day on the platform in 2020.


Instagram is playing an important role in offering social media marketing services and its popularity is increasing day by day. Instagram is an important cog in the wheel of marketing strategies of Digital marketing agency. Here are the 12 Instagram stats for Businesses in 2020 given below:


1.     Instagram is the second most downloaded free app in the Apple app store.

 Instagram is attracting new users at a rapid pace like never before.


2.     Instagram is currently hiding “Like” counts and video views in 7 countries.


Instagram started hiding “Like” counts in 7 countries which are Australia, New Zealand, Canada, Brazil, Ireland, Italy, and Japan.


3.     500 million people use Instagram Stories every day


Stories are an important channel for brands that make Instagram so popular.

 4.     89% of users are outside the USAOut of 1 billion, only 110 million are located in the USA. Top countries for Instagram users are: Brazil, India, Indonesia and Russia.


5.     The country with the highest Instagram percentage rate is Brunei  at 60%
The top 5 countries with the highest Instagram percentage rate are Iceland (57%), Turkey (56%), Sweden (55%) and Kuwait (55%).

6.     63% of Instagram users log in at least once per day42% check it multiple times per day.


7.     200 million Instagram users visit at least one business profile daily.Is Yours one they might want to visit?


8.      62% of people say they have become more interested in brand or product after seeing it in stories.Stories have become a very important ingredient in convincing people about a product or a brand.


9.      130 million Instagram users tap on shopping posts every month.People are making purchases directly from Instagram.


10.  The Heart love sticker is the most popular Giphy sticker  in Stories.The red heart emoji was used 14 Billion times last year.


11.  Instagram’s potential advertising reach is 849.3 million users.

This represents a 5.9% quarter-on-quarter increase in advertising reach.

12.  Instagram will earn $12.32 bn in ad  revenue in 2020.     

Brands are feeling more confident in Instagram’s ability to convert.

In this blog, we have learnt about the massive popularity of Instagram and its bright prospects in the future.

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About Digi Markets Advanced   Digital Marketing Company in India

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Joined APSense since, December 19th, 2019, From Noida, India.

Created on Feb 18th 2020 01:41. Viewed 477 times.


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