Newslettes eZines and Lists - Before You Start

Build your email list by designing your own Newsletter or eZine.
In my opinion:
After all the 'spam' emails, advertising pitches, form letters, reviews and other text we see online, you will want to break away from 'copy and paste' models. If you don't want to break away, you OUGHT TO want to, because this will help you to:
Make your Newsletter UNIQUE. Do this by being YOU!
How many times have you heard people say, "Everyone is much like a fingerprint - no duplicates - everyone is unique and different!" ? Have you heard this a great many times during your lifetime already?
Well - it's TRUE.
It's time to bring back the 'original' and unique 'yourself' that has been removed by all the turn-key sites, ready-made promo materials that are so successfully MASS DEPLOYED to thousands of people, 24/7. You're probably using a lot of materials that are life-savers in the 'copy and paste' department, however, text that you design as an eZine or Newsletter SHOULD NOT follow suit.
Put some personal touches in your newsletter and let your readers feel like PEOPLE instead of numbers or 'objects.' Don't allow them to read anything written by YOU that sounds like it was generated by some time-saving software program or article manipulator.
Go ahead and use the words "I" and "In My Opinion." Let readers know that you might not always use PURFICT Inglich, if you're particularly excited about something you're promoting. You might spit out out the occassional eZine issue in a great hurry, leaving an annoying typ0 in your wake from time to time. You might even OFFEND someone by utilizing an unusually strong 'voice' in your material once in a while, so long as this 'voice' is not abusive.
WHO ARE YOU?
Define THIS in the design or planning stages of your Newsletter BEFORE it goes out. (If you 'change persona' or 'style' seven issues down the road, this might make you seem 'unreliable' and your information, 'implausible,' and then you'll be in REAL TROUBLE).
Who are you? What do you know? DO YOU KNOW? Have you decided?
If so - just be HUMAN and be YOU.
All these things I've just written will be seen as MISTAKES and No-Nos3 by a certain population of readers (who might also be looking for something GREAT to 'copy and paste'). These same things will assure OTHER certain readers that you are human. They'll know that you didn't use software to rite yor eezeen in perfect 4-orm without having to do anything other than put a title and date (and promo-product) in or on your current issue.
Okay - so don't get as carried away, like I did or get 'too cute' with the number/letter m1x, hehe. Use some discretion.
*ahem*
Your message is far more important than perfection, and if you can put information across to readers in a reasonable way - DO SO.
What kind of Newsletter or eZine lists do you stay on? Do you stay on the ones that repeatedly send you blah-blah information that is full of 'correct' but technical jargon - or - do you like Newsletters and eZines that convey information you can read, understand, and APPLY quite easily?
Do you understand what I am saying? Or shall I pontificate heretofore for lengthy duration - that I may elegantly make this situation untolerably unclear and incomprehensible, although I believe, to the best of my ability. that I have composed this material in compliance with reasonable grammatical accuracy - at least for the elite to average reader?
Get my drift?
Do you 'unsubscribe' to certain kinds of Newsletters or eZines that just seem to be blabbing the same yadda-yadda as the other 3 eZines you just opened in your email program? If you do, then chances are - other people DO TOO! They will also unsubscribe to YOUR materials if you 'copy and paste' text that reads and looks the same way - or if your materials resemble 'copy and paste!' Redundant, eh? You could copy and paste this backward, forward, and sideways. It's the same MESSAGE for-EVER!
*click* Unsubscribe, right?
Okay - I'm almost at THE END now.
*Be YOU
*AVOID perfection - it makes you look FAKE or derived from 'automation' software. Even if the Newsletter is the object being evaluated, YOU as a person are being even more strongly evaluated.
* Remember that people who READ are living, breathing PEOPLE, not numbers or objects, and write TO people, FOR people.
* Find some eZines and Newsletter that YOU like. Replicate the good parts in your own 'voice' and style.
*Be HUMAN. It doesn't matter exactly what the 'bots' read - it matters what your PEOPLE gain from your material.
SCORE:  GoogleBots 09, People 08 *ouch* Who cares, the good guys always win, right? The game is not over. The good guys will make a comeback - it's in the script!
That's it!
P.S.
Have FUN, too! Your PEOPLE will know if writing is or is NOT a chore for you, so FORCE YOURSELF AT ALL COSTS TO HAVE FUN - even if it hurts you a little bit.
;)  
teeray~~