Catherine White   Entreprenuer
  The most important thing you need to do to succeed is BRAND YOURSELF.
 You will hear this advice over & over again.  So, what are you
doing to Brand Yourself?  I think it is important for me to point out a
little bit about branding.  Once someone gets a first impression of
you, it is hard to change that impression.  Be sure to put yourself out
there in a way you want to be remembered.

      Recently I was developing a new campaign.  I wanted to be sure to STAND OUT and be remembered while, at the same time, building my marketing credibility.  I had been speaking with a well know marketer Jerry Iannucci
via email.  I finished my capture page and sent it to Jerry for him to
take a look.  I wanted to make sure I didn't look too silly. This
campaign includes my usual picture, only this time with a crown on my
head.  Just a little tweak but enough to draw some attention.  I was a
little surprised by Jerry's response.  My question was, Is it too silly? His response was, Maybe not silly enough.
 While I thought I was putting myself out there in a way to be
remembered, Jerry's response reminded me there are thousands of people
marketing trying to do the same thing. You will need to take a STAND OUT Approach to get the job done.

     I want to give you one example of a guy who is doing a fabulous job of Branding.  His name is Robert Blakely. 
He makes all of his advertising fun.  Robert uses different techniques
and styles but the one thing about Robert's ads, they are ALWAYS fun. 
Whether it is him kicking Spongebob or him in a top hat & coat, his
ads are ones I always remember.  And that, folks, is what it is all about.

     So, What are you doing to Brand Yourself?  I hope it is outlandish, extravagant, improbable, and exciting.  Good Luck & Let's All Stand Out in 2011!
Jan 11th 2011 00:06