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Business Round Table  »  The 90 day Rule

The 90 day Rule

by Sean North Business
Sean North Professional   Business
The 90 day Rule is something I was told about many years ago by a marketing excecutive from Proctor Gamle . basically it is; that most people become blind to adverts and campaigns after 90 days, I have used this rule succcessfully in both my online and offline businesses and to date it has always been effective for me.
So if your results are falling off maybe people are no longer registering  your ads or campaigns and its time for a change.
 
Even a small change can make a great difference, and remember its good to be different.
 
 
Nov 2nd 2010 03:54

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Comments

Paula van Dun Magnate II   Retired
I knew that about the blindness but I did not know that occurs after about 90 days. Has there been a research that led to this conclusion? Does it apply for all advertsing? Does the blindness not come sooner if everybody is using the promotion materials liks splashpages and banners?
Nov 2nd 2010 03:59   
Sean North Professional   Business
Hi Paula, the 90 days is the mean average of time taken before ads and campaigns can become ineffective, reseach was done by the marketing institute, in the 70's, and my own experiences bear it out, obviously if many people use the same campaign it may be a lot sooner, thats why being a little bit different can bring better results
Nov 2nd 2010 04:05   
Paula van Dun Magnate II   Retired
I use some self made splashes and banners for some programs. I would like to create more but it is rather time consuming. However worth the effort. I only wish there were more hours in a day.
Nov 2nd 2010 04:19   
Louise Venison Senior   TE owner, affiliate marketer
I love days like today. It's great when I learn something I didn't know that I can put to good use. Time to design some new splash pages, I think.
Nov 2nd 2010 05:48   
Cheryl Baumgartner Professional Premium   Medical Billing/Coding/Insurance
90 days seems to be the cycle. Also with 'tasks' It's said that a person seriously focus on a single task for 90 days. I use this in my own personal writing. I can give one of my stories my attention and write effectively for 90 days before the ideas stop flowing smoothly then I have to take a break.
Nov 2nd 2010 08:19   
Gilberto Cintron Senior   Viral, Local, Social & Mobile Marketing Expert
Umm! No wonder?
Nov 14th 2010 20:29   
Sean North Professional   Business
No wonder what ? Gilberto
Nov 15th 2010 01:22   
Gilberto Cintron Senior   Viral, Local, Social & Mobile Marketing Expert
No wonder there's a failure with some of my advertising, it's stale!
Nov 15th 2010 06:57   
Nnamdi A. Magnate III   Internet Marketer
I am learning this for the first time. What a great day to join this group.
Nov 15th 2010 11:37   
Katrina O. Professional   Indiana Water Filters
90 days is a good rule of thumb! Before I read this post I had just suggested to my team that they update their ads every 90 days! Doesn't hurt to update profile and signature ads either!
Nov 15th 2010 12:05   
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