Why You Need To Consider Adaptive Bitrate Streaming To Reach Your Target Viewers

by Neha Sharma Digital marketing head

Adaptive Bitrate Streaming, as you know, is associated with Video Streaming, which is under constant development, and becoming a significant part of our lives – and business. People into Education, Ecommerce, and also Entertainment are harnessing video streaming to progress with the times. Every company that wishes to stay afloat – and ahead in the business – is making use of video streaming in various innovative ways. Time you gave Video Streaming a fresh look, and considered fresher possibilities.

Take Adaptive Bitrate Streaming, for instance. It is reputed to be able to provide the finest video quality, and viewer experience – regardless of the software, device, or connection. HTTP-based technologies like Apple’s HLS, and MPEG DASH are through which most of these streams get delivered.

It is being widely believed and said that the Super Bowl 2019 video streams were able to fit all kinds of screen sizes all over, thanks to Adaptive Bitrate Streaming. The streams adapted themselves dynamically to the internet speed of every individual viewer. The ones plugged into a high-speed internet got to view a higher resolution version, while the mobile viewers with weak connections did not have to await the loading of the game.

From 2018, the number of streaming spectators in the case of the Super Bowl had witnessed an augmentation of 70% in 2019, a report stated. The viewers were not all watching the Super Bowl sitting in the comfort of their homes. Some watched the video streaming on a laptop while at an airport. Some, from a ski lodge, perhaps, were catching the game on their cell phones. Some, on their part, were looking at an iPad, sitting on a sunny, sandy beach. Despite everything, the video streaming reached about 7 million viewing devices with the least possible buffering, and almost at real time delivery. Courtesy Adaptive Bitrate Streaming.

Adaptive Bitrate Streaming is required if you want to connect to viewers – no matter where they are.

With Adaptive Bitrate Streaming or ABS, high quality video streams can reach those users who have excellent bandwidth, and processing power. At the same time, you can also accommodate those viewers who are lacking in the departments of power, and speed.

In place of creating a single live stream at a single bitrate, many streams are created at varying bitrates and resolutions with the help of a transcoder. A media server software makes this easily possible.

In the most efficient way, playback on varying bandwidths is allowed for by multiple renditions. The video stream of the best possible quality for the connection speed and device of each and every viewer is then dispatched by the media server.

As a result, there is

ü No stream interruption

ü No buffering

ü Dynamic adjustment for a superior rendition of result from a video stream with improvement in the signal strength of the viewer.

If you have any intention of having your video streams to reach your target viewers, Adaptive Bitrate Streaming is something you could find worthy of your consideration. Especially since users have grown to EXPECT the kind of great results that ABS can produce.

Of course, you are most welcome to get in touch with us at Ascentspark Software for a free consultation related to all aspects of Video Streaming, should you want to clear any doubts, or know something more that could add to the development of your company, plans, ideas, or finances.

You can also come to us for completely customized, end-to-end solutions related to your video streaming, monetization, as well as delivery, and distribution matters.

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Created on Dec 22nd 2019 12:24. Viewed 184 times.

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