11 proven strategies to reach your target audience

Your business’s success breaks down into two elements:

- you are giving something that people want at a price they are willing to pay

- you are offering discounts and deals to your target audience

9 out of 10 people start a business because they are capable, competent, or brilliant enough to supply what people want. 

With that being said, starting a business is not that complicated. However, it will be trickier when you need to promote your business.

In this modern age of app technology, every business is turning their website to a mobile app to function efficiently in the market. You'll also need to create an app for your business to compete with similar industries. 

Build your app via AppMySite free online app maker to elevate your business.

With this in mind, in this post, we will help you find incredibly simple yet highly effective ways to promote your business. 

Implementing all of these ways will help you reach your target audience, without any significant investment. Let’s figure out:

1. Insert the call-to-action button

The call-to-action (CTA) button stands out and attracts people's attention towards your app. 

This button works as a marketing tool, and even gives you dynamic ways of introducing your products or services to potential customers.

The best way to take advantage of CTAs is to offer discounts and deals that will interest your target audience and push them forward in your funnel.

2. Set up a google business account

Google works as not only a search engine, but also a small business directory. Make the best use of its tools.

For example, establishing a Google My Business Account provides three significant benefits to businesses:

- It list your business on Google maps and search.

-It helps you optimize your app according to app store optimization so that your app is easily being found by your audience who are looking for the products or services you provide.

- You can ask people to review your app and display it in the top ranks of the stores, which gives you free advertising at no cost. 

3. Create an email marketing strategy

Email marketing is the key of app marketing. 

It works as a great communication channel that converts at a higher rate than nearly any other channel.

Email marketing was the leading marketing technique among global business leaders in 2016, and, it is still in trend.

E-mail marketing helps you nurture relationships with your potential buyers over time. Moreover, it keeps your app visitors connected with your business instead of having them forget about you.

Create a series of emails to introduce the new offer to your target audience that encourages them to keep coming back for more.

4. Offer a free or discounted product or service

If you are offering something free or at a discount to your target audience, it is a great way to draw in new customers. 

Depending on your business model, you can drive many leads, sales, referrals, and more from your app.

If, for example, you deal in the e-commerce business, building a WooCommerce native app in particular, can help you have amazing success with introductory discounts.

5. Ask your users for reviews

54% of people are more likely to search for your app after reading positive reviews about the business, and trust reviews as they trust a personal recommendation, according to Bright Local.

In reality, user reviews build trust and credibility for your business, as they carry a lot of weight. These reviews simply increase your search engine ranking, which, in turn, results in increased app traffic. It is because search engines appreciate the value of customer reviews.

If you want to gather reviews, simply set up your Google My Business listing and other citations that take reviews. You can then send those links to your existing customers with the request to leave a review about your app.

6. Create content that attracts your audience

‘Content is the key to success.’ 

People usually like consuming content online. Therefore, to tap into the demand, it is highly necessary to create content that attracts the same audience you wish to sell to. This simply helps you promote your business.

7. Write a bunch of guest posts

Guest posting is an effective way to promote your app.

In the guest posting, you can write an article for another website that they then publish and promote to their audience. In turn, it drives a significant amount of traffic to your app, which is valuable for several reasons, as listed below:

- Establish you and your brand as a specialist in the space

- Get backlinks to your app from popular, high-ranking websites

- Project your brand directly in front of your target market

- Increase your network with influencers in your niche 

8. Use visual content to build your social media presence

About 2.3 billion active social media users get influenced by seeing visuals. Therefore, it makes sense to add visual content to your app to expand your social presence. This way, you can find your target audience on various social media channels.

To get started:

- Create visual content relevant to your niche

- Use high-quality images or video (not pixelated)

- Get your users involved by tapping into trending hashtags and current events

9. Implement App Store Optimization

App Store Optimization (ASO) is a way to optimize a mobile app for search engines (Google and iOS) and improve your search engine rankings. In simpler words, when your users search for keywords related to your product, your app will show up as quickly as possible.

With this discoverability, your app will get increasing amounts of traffic over time.

10. Use in-app advertising 

Advertising is the most effective way to build a customer base over time and to get quick and consistent exposure in the market.

You can run paid advertisements on multiple platforms. Be it Google AdWords or paid ads on social media like Facebook, LinkedIn, Instagram, and YouTube.

Paid ads allow you to reach your target audience immediately. Make sure you define your ad campaigns, including the correct audience demographics like age, gender and location.

11. Ask for referrals and create brand advocates

Introduce referral marketing amongst your app users. Either you introduce a small reward or an incentive for each successful referral, it will simply increase your app traffic.

Moreover, this will also encourage your existing users to bring in more users to your app that eventually increases your customer base.

Designating your existing loyal customers as your advocates can further introduce your mobile app amongst their networks.

Wrapping up 

We have given you a checklist for how to promote your business. These are relatively low investment methods and techniques that will help you get the ball rolling in your market space.

However, there is no single guaranteed winning strategy for promoting a business. You will need to do a lot of trial and error, and this list can help you get started.

With the implementation of the above tried and tested promotion methods, you will be on the right track to promote your app amongst a pool of app users.

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Created on Feb 4th 2020 05:00. Viewed 644 times.

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