Why should dentists invest in PPC Marketing for dentists?

Do you think that your dental practice is not gaining enough popularity by organic search engine optimization? Do you want quick and instant results? If yes, PPC marketing for dentists is what you need right now. 

Pay per click or PPC for dentists is quite a simple way of attracting attention. As the name suggests, it is a paid advertising service that Google provides. Instead of waiting for your website to climb up the search engine results page organically, you can invest a few bucks into paid search ads and garner more clicks. 

How does PPC work?

In PPC ads, you only have to pay when a user clicks on the ad. You can bid on a set of keywords that you want to target and make your ad appear at the top of the page. When a patient inserts a query like ‘best dental practice near me’ or any other similar queries, Google will display your ad if you have targeted those specific keywords. 

The choice of keywords depends on the purpose of your ad campaign. You need to first chalk out a plan and list the objectives that you intend to achieve. 

Benefits Of Google Ads For Dentists

Let us understand how PPC ads can work wonders for your dentistry. 

1. Quick and instant results

This is pretty obvious. But this benefit of Google AdWords for Dentists cannot be underestimated. Within a short span of time, you will notice a drastic increase in website traffic. Your ad will generate a lot of clicks as they are placed on top of all the organic results. This guaranteed exposure is what makes PPC a favorite among new as well as established dental clinics. 

2. Customized landing pages

When the user clicks on your ad, he/she will be automatically redirected to the landing page that you have created. Once you successfully get them on the landing page, make sure that the person doesn’t leave without booking an appointment. This is easily possible with Google ads for dental practice. You can build an attractive page with compelling visuals and crisp copy exclusively designed to prompt action from patients. 

3. Generate leads through calls

Add a phone number in your dental internet marketing ads and handle your prospective patient’s queries directly. This click to call extension is highly beneficial. You can also choose to display the ad only during your working hours. This way, you won’t miss any call and you can schedule an appointment right away without any hassles. There is an option for call tracking that helps measure your ad’s performance. 

4. Ideal for creating brand awareness

If you have just set up your practice and want to create some awareness, PPC marketing for dentists is a must. Traditional methods won’t help you spread the word about your clinic or different services. By targeting location-specific keywords, you will gain higher visibility. If not anything, at least your name would become familiar to people. 

Conclusion 

There is no reason why dentists should not go for PPC ads. The benefits are manifold and you can safely opt for these marketing techniques for better results in the future

Also, read - What are the qualities of a reliable dental digital marketing agency?

If you want to hit the bull’s eye and want lead conversion right away, you must hire a dental online marketing services company so that nothing goes wrong. Get in touch with Dental Marketo if you want tailor-made solutions that ensure maximum returns on investment.