Why Regional Content Is The New Game For Digital Marketers?

by Sougata J. Blogger

With the internet engagement growing across tier 2 and tier 3 cities, it’s time for regional content to rule over the digital medium.  As per a report, the growth for regional content has surpassed massively. For that, using of regional writing keyboard typing software can seem to be very useful.

With regional content gaining traction, it’s just a matter of time before the trend pervades the digital realm. Also, as internet penetration grows across tier 3 and tier 2 cities, it is evident for regional content to take on the digital medium.

The Growth Of Regional Content Demand

As per the search engine report, the internet user base is likely to increase to 735 million by 2021 in India. Also, the internet users would also grow at a CAGR of 18 percent to reach 536 million by 2021.

Since the demand for regional languages would be all time high in the upcoming years, the publishing of right content would be essential. This is when writers and journalists would stress over vernacular content and look for software to aid and assist them in providing spectacular results.

There is numerous translating software that helps you write. However, the meaning of the content gets lost midway. This is when the right keyboard typing software comes to their rescue. They can use it to write directly on any platform they want to.

As per a report, 70% Indian find local language digital content really reliable. In fact, 88 percent Indian language internet users are likely to respond to digital content in their local language than English.

Popular content generation platforms have started focusing on regional languages. While 95 percent of videos consumed in popular social media apps are in regional languages, some apps allow users to browse content in various regional languages.

Now, this is possible with the help of keyboard software since translating isn’t something that writers depend on. However, likewise, the right choice of the software also matters.

Here are some things that keep vernacular at the centre of digital content

Multi-Lingual Web Platform

Building a local platform for generating high traction and reaching out to larger audiences must be the first thing on the list of digital marketing experts. Leading content creating platforms are now catering to audiences through multiple Indian languages.

People are more comfortable consuming content in their native languages therefore more and more digital marketers are shifting to creating fresh vernacular content.

Since there is some useful keyboard typing software, the experts can create crisp error-free content in any language they want.

Not just print media, even picture contents are becoming more popular nowadays since keyboard software allows you to write on different platforms including Photoshop, InDesign and more.

Vernacular Content Capture Regional Nuances

Almost 70 percent of Indians find local language digital content really reliable compared to English. So, many brands have started thinking in terms of regional content so they can capture the audience minds well with the right regional expression and right nuances.

Digital marketing needs transcreation and not translation. Using the right software can now make regional content writing hassle-free.

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Created on Jun 1st 2020 07:01. Viewed 244 times.

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