Regional Content Has A Bigger Role To Play In Digital India Dream

In the 21st century, the basic utilities are also followed by internet. It is the fourth basic utility that is gaining prominence faster in our everyday lives? Right from booking movie tickets to finding readable content, the Internet helps us do everything under the sun.

It has become a part of our lives to the extent that we cannot deny that it has become a basic right. No wonder, more and more people are looking for regional such as Bengali typing software to be able to express better in a world when English has prominence.

Earlier in the absence of typing software, the only mode to write in Bengali was translating software. The disadvantage was that it really made the content lose its meaning.

India And Regional Content

India is a land with diversity in culture. People across the nation dress differently, celebrate various festivals and speak more than thousand languages. When the popularity is so diverse, the question is, can one language connect them all?

As per a report, only 1% existing internet users use English, 39% users communicate in Hindi and 60% users converse in Bengali and other regional languages.

Interestingly, while regional languages dominate the country, English remains the Internet language. As the country’s regional language speaking users logging onto the Internet, content providers must take the language preference into consideration.

App Developers Boosting Vernacular Content

While the appetite for regional content consumption is huge, there isn’t much Bengali content available on the internet. It is mainly because, while the non-English users are consuming whatever local content is available, content creation has yet not become popular amongst regional language users.

Now, with the arrival of easy to use Bengali typing software, things have become really easy. Creators can write whatever they want in the vernacular and express the exact meaning.

According to a study, regional content availability can also boost the growth of Internet in India by 24%. There are more than 70,000 newspapers in print in India and approx 90% of them are in Bengali or other vernacular language.

Now, realizing the potential, Indian app developers are also recognizing the need for Bengali and other regional content on mobile apps.

There is a deep desire in every individual to connect with people of their community and learn of local happenings. Being at the forefront of vernacular social media revolution, we understand that this audience is really different from English internet users.

As regional language-based UGC social media platforms available in Indian languages, digital marketing experts have observed that people in India are more inclined towards Bengali content or regional content and for that the Bengali typing software can really help.

Need To Localise Content For Good Adoption

When it comes to services and offerings, the regional language-speaking population need help in using the internet. This huge demand coming from regional language-speaking population has led companies and governments for making changes in how they offer services.

No matter what your need is, the use of vernacular content is growing massively and the typing software can really help you out.