what is the role of infographics in digital marketing?

by Amarendra chaurasiya Blogger at Times Era

Nowadays infographics are on the craze. Every brands, companies, and agency are designing the well informed and cleaned infographics to gain the attention of the audience. A well-designed infographic like the one below can help you simplify a complicated subject or turn an otherwise boring subject into a captivating experience. Adding interactive content like infographics to your website can be one of the most effective strategies in an overall digital marketing campaign. Ideally, an infographic should be visually engaging, contain a subject matter that is appealing to your target audience, and be supported by other engaging content across your website and social channels.

Why you should use infographics.

To get the attention of your target audience

To get the attention of the audience, design the beautiful picture with information so that people want to see that pictures and spend some time to see that. Visual pictures are processed by brain all at once at a much higher speed than a text representation. 90% of visual information remains in the brain for a longer period. That is why we are attracted to an infographic than a plain lengthy text with the same content.

To increase your brand awareness.

A well-structured infographic with your brand information helps you to penetrate into your niche industry, helps in getting recognition from audiences all over the world.

Merely telling people about your brand, products or services using blocks of plain text, no matter how informative they are, may not have the same impact and retention than showing them what you really mean through visual elements and content. There’s a big difference in “telling” than “showing” and infographics, if done correctly and precisely, can combine the strengths of these two elements into a very effective communication tool.

Research shows that visual information is more striking and memorable than textual information. Creating infographic is a foolproof way to carve your brand story in your target audience’s thought.

“Infographic keeps people’s interest by lending a storytelling and visual element to what can be sterile research.” – Caitlin McCabe.

Develop the SEO.

Ranking higher on search engines is very important for all the businesses to stay on the top reach of their online market audience. To score higher rankings there are a number of factors to work upon. And links from authority sites is one of them. A beautiful, content-rich infographic can help you get links from the authority sites. Backlinks from authority sites certainly help in boosting your search engine positions.

The increment in followers and subscribers

People come to the internet to access information on various topics, subjects and areas of their interests.

A social media page that use infographics to educate its audience with clear and concise information about its company, products, ethics, work culture etc. wins over the maximum hearts. Research shows the digital marketing campaign that utilizes graphical information gets a 12% increase in the number of followers and subscribers.

Importance in content

As explained in the previous section, what makes Infographics powerful as a visual tool is that its ability to convey relevant information through easily understandable bits of information. Studies have shown that clear and detailed images are more important to at least 67% of consumers and will most likely get their attention and interest even more than other important elements like product description, customer ratings, and other text-based content.

This is the major importance of infographics in digital marketing. I hope this post will be very useful to you.learn more about the infographics by joining digital marketing institute in Delhi

Authored by Amrendra