How do I succeed in digital marketing?by Amarendra chaurasiya Blogger at Times Era
In the old days, marketing was about brochures and word-of-mouth referrals. Some of the more visionary types found a guy to dress up like a chicken and dance on the side of the road. These days, though, the internet is the medium of choice, which means companies have a much broader reach. But it also means that it's going to take a lot more than dancing chickens to be successful.
Here the major factor you should keep in your mind always.
Content is king. You have no doubt heard this expression ad nauseam in recent years, but that’s only because it’s true. Especially when it comes to digital marketing.
It’s no secret that Search Engine Optimization (SEO) is as important as it’s ever been, with companies always searching for ways to stand out from their competitors. Appearing at the top of Google searches brings with it some prestige and credibility, not to mention a competitive advantage, especially for keywords that you and your competitors share and compete upon.
- Who is visiting my site?
- What are visitors doing when they’re on my site?
- Where are the visitors coming from?
- Why are visitors coming to my site?
- How are visitors finding my site?
Speaking Directly to Customers – As you create content your customers find helpful, you establish a connection with them and they feel as though they are having or can have a dialog with you. Blog posts, videos, webinars or personalized responses that directly answer their questions demonstrate that you care about them.
Do Mobile marketing
With the rise of smartphones, there has been a shift in consumers using their mobile phone as their primary device for accessing the internet. In fact, over half of purchases made are made using mobile devices. Digital marketers who understand the mobile marketing space will be an asset to any company trying to reach that market.
Your website may be bursting with valuable content and beautiful design, but it’s useless if nobody can find it. Search engine optimization (SEO) is critical for driving targeted, valuable traffic to your site, allowing you to reach the users most likely to become buyers. SEO — using specific, relevant keywords in your content — helps your site stand out, making it more likely to be picked up by the Google algorithm.
SEO is as much an art form as it is a science. It requires an intimate understanding of the latest algorithm changes and ranking factors, as well as an ability to translate that information into digestible information to engage real, actual humans — not just trick website crawlers or bots.
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Authored by Amrendra Chaurasiya
Created on Aug 28th 2018 02:54. Viewed 838 times.