What is the role of ORM in digital marketing?

by Amarendra chaurasiya Blogger at Times Era

Online Reputation Management has become an essential component of any brand reputation management strategy. Protecting a brand image is the most important thing a company needs to do. A brand name and goodwill is earned through years of hard work and losing it might take just minutes in the online world.

In today’s reality businesses are steadily falling prey to negative scam allegations that can damage their web reputation drastically. Slander feedback or negative remarks can topple the online reputation of your business which will lead to a negative impact on your online credibility and result in significant loss of sales, maybe even of the business itself.

Here are some benefits of online reputation management service:

1. Increase your trust: Those brands who have a good online reputation people find it more trustful because we value the opinion of other on the product we buy. If a considerable amount of people review a company or brand as trustful then other will also like to follow it. According to a study, approximately 83 percent of people find a company or brand trustable recommended by their friend or family and around 70 percent depending on the opinion of the consumer rather than an advertisement.

2. Increase your profit: If a business or company has good reviews on the internet then customer tends to attract by it and as a result, it increases their business. In fact, it is found that if a certain restaurant has the extra half star in their rating then it sells out approximately 19 percentage points more. Just like this other businesses also can increase their profit by improving their online reputation.

3. Better talent: People who want to find a good place to work mainly depend on the opinion of employees who currently work there and who had experience working there. If your company preview on the online is good and give a feeling of bright future then it will attract more people hence you will have the chance to gather better talent.

4. Lower risk: If a company have very bad reputation then it earns a worse reputation. This is might due to some systematic problem within the company but it fit a version of reputation management theory called broken window theory. According to this theory, a warehouse which has a broken window is attract more vandals.

Here is the most important information about online reputation management. learn more about or by joining a digital marketing course in west Delhi

Happy reading :)

Authored by-Amrendra Chaurasiya